What are some marketing tactic acronyms?

Question

SWAT marketing

Answer 1

Here are some marketing acronyms and terms:

Advertorial
As might be guessed, this combination of the words advertisement and editorial, describes an advertising message designed to look like an editorial. This type of advertising is used most often to communicate opinions about social, economic, political, or legislative issues. By law, an advertorial must be labeled as a paid advertisement so as not to be confused with an actual editorial.

Agency Commission
A commission given to advertising agencies by some media outlets (broadcast and print) for purchases of time or space made on behalf of clients. The media allows the agency a 15% discount off the Gross Rate shown on a rate card. (Marketing Partners passes all commissions directly back to clients.)

BDI / Brand Development Index
Percentage of a brand’s sales in an area in relation to the population in that area as compared to the sales throughout the entire U.S. in relation to the total U.S. population.

Blueline Proof
In printing, a photoprint of the piece, used to proof the position of image/graphic elements. The name is derived from the “blue” tone of the photoprint.

Broadcast Order
Instructions to a radio or television station detailing the scheduling of spots for broadcast advertising. The broadcast order is issued by the advertiser or advertising agency and will specify the length of the advertisement, the daypart or time of day it is to be run, the quoted price, and the date (or dates) on which the ad is to run.

CDI / Category Development Index
Percentage of sales for a specific category of products or services (e.g., lip balm or goat cheese) in an area in relation to the population in that area as compared to the sales throughout the entire U.S. in relation to the total U.S. population. The U.S. average sales per person becomes the base index of 100 for the category.

Collateral Material
Term used to describe pieces used for marketing/sales support of a product or service. Such materials were traditionally printed, but in addition to brochures and hangtags, collateral materials now commonly include video, CD-ROM, and other multi-media formats.

Column Inch
Unit of measure in a publication by which advertising space is sold. Magazines and newspapers are divided into so many columns wide and so many inches deep (depth = height). If the advertiser’s message fits into space that measures 4 columns wide by 5 inches deep, the advertiser needs 20 column inches (4 x 5 = 20).

CPM / Cost Per Thousand
Cost of reaching an audience on a per thousand basis. The CPM is computed by multiplying the advertising cost times 1000 and dividing by the total audience.

Demographics
Population statistics with regard to socioeconomic factors such as age, income, sex, occupation, education, family size and the like. Advertisers often define their Target Market in terms of demographics; thus, demographics are a very important aspect of media planning in matching the media with the market.

Frequency
Average number of times a commercial or advertisement has been viewed per person (or per household) during a specific time period. Frequency, along with Reach, is an important concept in the planning of an advertising media schedule. Frequency is calculated by dividing the total possible audience by the audience that has been exposed at least once (Reach or Cumulative Audience) to the particular time segment (in broadcast) or publication in which the advertising message appears.

Gross Rate
A media outlet’s published rate before any agency commissions or discounts. See also, Net Rate.

GRP / Gross Rating Point
Sum of all rating points over a specific period of time or over the course of a Media Plan. The rating of a show represents a percentage of people (or households) tuned into a television program as compared to the number of television sets in the particular television universe (geographical location). Each rating point is equal to 1%. Media Planners use gross rating points as a method of designing a media schedule in an attempt to deliver a maximum number of GRPs at minimum cost.

IO / Insertion Order
Instructions to a publisher detailing the placement of material for print advertising. The insertion order is issued by the advertiser or advertising agency and will specify the size of the advertisement, the position, the quoted price, and the date (or dates) on which the ad is to appear.

Media Reach
Size of audience exposed (See Exposure) to an advertisement through a particular Medium.

Net Rate
A media outlet’s published rate after any agency commissions or discounts. For example, with a commissionable gross rate of $100 for a particular ad, the standard net rate after a 15% agency commission is $85.

Psychographics
Criteria for segmenting consumers by Life-style, attitudes, beliefs, values, personality, buying motives, and/or extent of product usage. Psychographic analyses are used like geographic (place or residence or work) and Demographic (age, income, occupation) criteria to describe and identify customers and prospective customers and to aid in developing promotion strategies designed to appear to specific psychographic segments of the market for a product.

PSA / Public Service Announcement
A media spot on television or radio with a central focus on the public welfare. Public service announcements are generally sponsored by a nonprofit institution, civic group, religious organization, trade association, or political group. Typically, it is directed at some humanitarian cause, philosophical ideal, political concept, or religious viewpoint.

Publicity
A term traditionally used to describe a promotional message for which air time or print space is not paid for by the promoter (company or agency). Since the company does not pay the media, s/he cannot control the final message content or the timing of its appearance.

Rating
Broadcast: size of an actual listening or viewing audience for a particular program or commercial as compared to the size of the potential audience. The potential audience consists of all households in a geographic area that have broadcast receivers (radios and televisions), whether or not these broadcast receivers are turned on. A program with a high rating will deliver a large audience to advertisers of their commercial.

Reach and Frequency
Components used to figure out the Gross Rating Points obtained by a broadcast media schedule. Reach tells how many households will be exposed to the schedule, and Frequency tells how often each household will be exposed. The two numbers multiplied together will indicate, by percentage, the total potential audience exposure in a given market. Some measure of reach and frequency must be determined in planning a broadcast media advertising campaign, and the Media Planner must decide upon the balance between the two.

SWOT Analysis
An analysis of a company's or product’s Strengths, Weaknesses, Opportunities, and Threats in relation to its competitors in a particular market at a particular time.

Target Audience
Audience to whom the advertising is directed. The target audience is defined in terms of Demographics (and sometimes Psychographic) characteristics, such as age, sex, education, income, buying habits, and the like.

Target Market
Group of persons for whom a firm creates and maintains a product or service mix that specifically fits the needs and preferences of that group.

Answer 2

A "word in meaning" search on acronymfinder.com returns over 500 acronyms in the business category.
hth

Answer 3

search engine optimization (search engine optimization) employs considered one of those concepts to enhance a internet site's score in seek engines, which brings greater travelers. there isn't any longer plenty a blog can do on website, there are plugins for Wordpress like the all-in-one-search engine optimization plugin that classified ads some header archives that seek engines study. extremely touching directly to search engine optimization is seek key-word optimization you will have a itemizing of seek words, for which the region could rank, which would be written into content fabric, headers, etc. there's a style for seek engines to apply social indicators, yet hyperlinks from different web pages (Off website search engine optimization) usually counter to seek engine rules, proceed to be between the main inportant search engine optimization factors.