just opened a small shop with two small clients, we are exited but nervous... all 3 partners come from big agencies, big clients...
Q: how can we best approach big clients to try and get them to try us on projects, or invite us to pitch projects ? what is the best approach ? any sound advice or usefull experience ?
2006-07-10 14:19:19 · 4 answers · asked by enjoy6622 2 in Business & Finance ➔ Advertising & Marketing
Associations may be a good avenue to explore as well. These organizations will address many of the thoughts, questions and concerns you'll inevitably have as well as many you haven't anticipated yet. See the source box for some relevant links.
Research, research, research – this cannot be stressed enough. Read as much as you can about the industry. Here are some book titles that are relevant:
* The Advertising Agency Business: The Complete Manual for Management & Operation by Eugene J. Hameroff
* The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications by John Philip Jones
* How to Start and Run Your Own Advertising Agency by Allan Krieff
There are plenty of free informational resources out there. Check the source box for links to articles.
Hope that helps! I wish you much success & happiness in all your ventures!
2006-07-11 09:30:44 · answer #1 · answered by TM Express™ 7 · 0⤊ 0⤋
1. Get your website built, sign up here to get your domain name, webhosting & email account -> http://www.website.ws/powercontrol . Make sure the website is visible in your name card or newspaper. The website must be visible in your shop signage too.
2. Conduct a launching of your agency
3. Do sales visit to corporate company to introduce your agency.
4. Keep your existing customers' email and send them a newsletter every month or every 3 months (via email)
Hope my idea is useful. All the best to u my Yahoo! friend...
2006-07-11 05:06:26 · answer #2 · answered by carmeehoon 3 · 0⤊ 0⤋
If I expertise what you attempt to assert. you're making waiting for an MBA. better ask for some money decrease back, they have not finished an truly good interest. i am going to hardly make out what you're saying. perchance the rebate promises you with some start up money.
2016-12-01 00:54:58 · answer #3 · answered by Anonymous · 0⤊ 0⤋
Classic.
You're in the ad business and you don't know how to get customers.
Everyone - take a lesson from this.
2006-07-11 02:50:15 · answer #4 · answered by scott.braden 6 · 0⤊ 0⤋