What are Pay per click industry price averages?

Question

Hi,

I am looking to find out what the pay per click pricing averages are based on particular industries. For example, how much does a click cost for an advertiser say in the tech industry, or sports, or entertainment for example.

I am having trouble finding much relevant info about this and would appreciate if you can tell me or point me in the right direction.

Thanks!

Perhaps you can share how much you were paying per click and what industry your website is a part of? That would be helpful. Thanks.

Answer 1

The price range for a click ranges drastically by industry and keyword, there is no easy answer. From experience, I can tell you our average cost-per-click (CPC) across our clients ranges from $.50 to $1.50, although some industry research has shown a much higher average. There are a few great resources out there that can help you find what you're looking for:
http://www.clickz.com/
http://www.emarketer.com/
http://searchenginewatch.com/

and a few interesting articles:
http://www.marketingexperiments.com/ppc-seo-optimization/small-ppc-engines.html
http://www.anvilmediainc.com/pay-per-click-advertising-article.htm

I hope this helps, good luck!

Answer 2

We did pay per click for a while with one of my businesses and YIKES! We were dishing out at time like $1000.00/week (easily)to keep in the running.

Even if you have the money..there is always some out there who has more.

Good luck with this one!

Answer 3

Try Google Ads. Most of the searches that HIT your website come from GOOGLE.

Google Ads works by a bidding process. The more you bid, the higher number of HITS.

http://www.google.com/ads