2006-07-10 07:55:40 · 18 answers · asked by kimmiemitchell33 1 in Beauty & Style ➔ Fashion & Accessories
For Us, By Us
2006-07-10 07:56:54 · answer #1 · answered by Fall Down Laughing 7 · 1⤊ 1⤋
The popular urban sportswear clothier FUBU took its name from the phrase 'For Us By Us.'
FUBU is an African-American-owned, New York-based urban sportswear empire started in 1992 by five childhood friends from Queens. (The ubiquitous "05" on FUBU jerseys is a coded reference to these five founders.)
Its name is an acronym for "For Us, By Us," a slogan that expressed the founders' purpose of creating a line of popular clothing designed for African-Americans, by African-Americans. At the time of FUBU's inauguration, though numerous clothiers were targeting black consumers for their urban wear, none of these companies was black-owned or black-run.
That acronym, meant as a positive statement of black empowerment, was not always received as such. Some perceived it as a declaration of black racism, an exclusionary bit of sign-posting that effectively warned off anyone not of color from the raiment.
Racism was not intended, though. At the time they brought FUBU into existence, the five young trendsetters who started the company were unaware that anyone other than urban blacks also favored that style of clothing. "We thought only inner-city kids were into Timberland," said CEO Daymond John. Theirs was a world where clothing worn exclusively by inner-city kids (or so they thought) wasn't being designed by them. They set out to change that, along the way adopting a company name that proudly expressed that intent.
"Because of where we came from, an African-American neighborhood, most of what we did started there. But now we realize those weren't the only people wearing the clothes," says co-founder Carl Brown.
FUBU may very well still be "by us," but it now recognizes a much broader customer pool.
In 1999 FUBU reported an annual sales volume of $200 million from its menswear business and $150 million from its licenses.
2006-07-10 15:00:40 · answer #2 · answered by mom2all 5 · 1⤊ 0⤋
the funny thing about FUBU is, it's owned by a jewish company. They have those 4 black guys to market the clothing, but it's owned by a jewish company. I used to work for Southpole, and they're owned by a korean company. Even phatfarm was recently sold to a jewish company. They all market their clothing the same, but the true owners aren;t who you think they are.
not that it's bad or anything, but people are under the impression FUBU is owned and operated by black people, but it's not.
2006-07-10 14:59:20 · answer #3 · answered by DigDug 3 · 2⤊ 0⤋
The designers of FUBU are black and fubu means for us, by us. With there being so many designers stating that they really didn't make there clothing line for blacks, it's refreshing for a black designer to take charge a make a nice line of hip hop and business attire.
2006-07-10 15:40:45 · answer #4 · answered by prettyinpink 3 · 2⤊ 2⤋
FUBU is a brand name which is an abbreviation of "For Us By Us."
2006-07-10 15:28:26 · answer #5 · answered by bumwiz 2 · 1⤊ 0⤋
For Us By Us, but I didn't know people still wore that clothing, I thought they went out of businees or something :)
2006-07-10 16:41:49 · answer #6 · answered by P-nut 2 · 3⤊ 0⤋
it means "for us, by us." an african american clothing line started it after Tommy Hilfiger made a comment that he didn't want black people to wear his clothes.
2006-07-10 14:59:13 · answer #7 · answered by Anonymous · 0⤊ 0⤋
Hmmm funny that I only see cheezy white wanna be dudes wearing that brand.
2006-07-10 14:58:58 · answer #8 · answered by Anonymous · 0⤊ 1⤋
For Us By Us
2006-07-10 14:58:32 · answer #9 · answered by Danielle G 3 · 1⤊ 0⤋
It means "For Us By Us.
2006-07-10 15:00:18 · answer #10 · answered by sluggo1947 4 · 1⤊ 0⤋
My guess would be:
Furry Underwear = Bottom Uncomfortable
But don't take this as gospel!
2006-07-10 15:00:18 · answer #11 · answered by JaneB 7 · 0⤊ 2⤋