2006-07-08 16:55:53 · 29 answers · asked by Anonymous in Business & Finance ➔ Other - Business & Finance
Too many good replies...I'm indecisive. Thanks to everyone who answered.
2006-07-12 17:47:56 · update #1
For demographic info; they want to know where their customers come from so they can target their ads.
2006-07-08 16:57:58 · answer #1 · answered by Anonymous · 0⤊ 0⤋
So your zip code can be entered into a data base so the store knows what parts of town their cutomers are coming from.
They can then compare these numbers to what they spent on each market in advertising, flyers, ad's, etc. They then uses these stats to send out new advertising items.
2006-07-08 16:59:15 · answer #2 · answered by Anonymous · 0⤊ 0⤋
First of all, you don't have to give it.
The store is implementing segment marketing; a business tactic to target their customers. Once they determine which neighborhoods are frequently visiting their stores, they will send diret mailers to that area. Hence, junk mail addressed to "Current Resident" at your address. Think Bed, Bath & Beyond.
People living in the same neighborhoods tend to have similar lifestyles, proving the old adage that "birds of a feather flock together" still holds true. To a large extent, you are where you live!
2006-07-08 17:02:23 · answer #3 · answered by shoppingontherun 4 · 0⤊ 0⤋
Demographics and also, if you are using a credit card, it's a safety feature. They match your billing zip code up with the zip code you give.
2006-07-08 16:59:14 · answer #4 · answered by Answers- Like them or not 2 · 0⤊ 0⤋
One reason is so they can enter it into the card terminal as part of the authorization request to your credit/debit card company. Your financial institution can then electronically let the merchant know if it is a match. It increases security and, at least in theory, helps reduce card fraud.
Another reason is to gather demographic info on customers.
2006-07-08 17:00:22 · answer #5 · answered by 123456789 1 · 0⤊ 0⤋
Its part of a secret government tracking program. Just another way to know who you are and where you shop and what you buy. The cameras in the store match your face to a government database as you check out and the govt. compiles all this info about you. Just kidding...I hope.
2006-07-08 17:02:06 · answer #6 · answered by Locke 1 · 0⤊ 0⤋
I recently went to a Nike outlet and they asked me for mine. They said they were doing a survey to see where their customers come from. This cashier was probably doing the same thing.
2006-07-08 16:58:34 · answer #7 · answered by Rich B 3 · 0⤊ 0⤋
They ask for it for a purpose. No point asking for a zip code without a purpose.
2006-07-08 17:13:14 · answer #8 · answered by Anonymous · 0⤊ 1⤋
They can target their products and advertisements more efficiently if they have an idea of where people are coming from. It may pay to continue a particular advertising campaign it an area if sales from that area are high, or advertise more aggressively in areas where sales are low...
2006-07-08 17:01:51 · answer #9 · answered by Fairy Girl 2 · 0⤊ 0⤋
It helps the stores keep track of where the customers are coming from so that they can see where new stores need to be placed
2006-07-08 16:58:14 · answer #10 · answered by agrace 2 · 0⤊ 0⤋
They want to see where their customers are coming from so they can locate a new store in the most needed place.
2006-07-08 16:58:01 · answer #11 · answered by Anonymous · 0⤊ 0⤋