what is the difference between PR, marketing and advertising?

Answer 1

The difference is in the scope of the contact and the intention.

PR (public relations) is anything which has to do with a firm's interaction with the public in general. Many times, it is reactions to things which happen that the firm doesn't have any control over. At other times, it's a general action that does not have any direct relation to what the firm does for it's business. Like a baseball team which does community work or charitable donations done by firms like Yahoo!

Marketing, however, is trying to sell your product or service. It is the broad approach to sales, considering things like the demand for a service, your competition, and how to get more people to buy or use what you offer. It has something to do with economics, and a lot to do with research into what people need, want, or desire.

Advertising is how you implement your marketing - it's how you get your message (my product is great!) to the public and your consumers.

Advertising determines the media (magazine ad, telephone, web site graphic, radio spot) and the message ( "Yahoo! answers - it's like an echo to the Yahoo! yodel" ) (Not really their message )

Hope this helps.

Answer 2

Marketing is based on Getting the right Product at the right Price in the right Place with right Promotions. When it comes to the promotional aspect - Advertising, Public Relations and selling plays the vital role. Advertising creates awareness about product through media - i.e. TV, Radio, Paper / magazine Billboards etc. Public Relations is mainly bonding with the people - say describing in details the benefits of the product, why the product is launched etc. PR is also used as a method of keeping the public informed of other activities that happen around the product - say for example shell gas promotes Green Environment concept which has nothing to do with them selling the product but to show to the public that they are a socially responsible organization.

Answer 3

PR is the self-promotion of a person or company and involves things other than just advertising, like press conferences, interviews, and press releases.

Marketing is an overall agenda, again including more than just advertising. Company brochures, for example.

Advertising is the placement of, well, ads in any form of media, usually to promote a product (but not always).

These things are distinctly different, but often overlap.

Answer 4

Public Relations works directly with the editorial staff of media outlets to influence, be included in or excluded from news coverage. There is limited control over the message being delivered to the audience, but the message is more credible because the reporter/editor says it or validates it.

Advertising pays for designated ad space, and there is total control of the message and creative content. It is generally less credible than editorial coverage because the advertiser, with a vested interest, is telling the consumer what they want them to know. However, these messages can be delivered with great reach and frequency to reach large audiences over long periods of time.

Marketing generally covers things like product promotions, sample giveaways, sponsorships, contests, booths at trade shows, and other methods to get consumers to try and buy products.

Answer 5

PR is when you are determining the best thing to do to enhance or repair your reputation. Marketing is when you are determining who cares about you or uses your product. Advertising is when you are using various methods of getting your name out there... (magazines, television, newspapers, etc...)

Answer 6

well advertising is a form of marketing