A supplier recently insisted I ceased advertising his goods (which I had already purchased from him) too cheaply. He has also put retail prices on his website for the product, which most wholesalers don't do. I feel stifled that I can't ask more or less than the rrp.
2006-07-05 23:04:00 · 3 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing
MSRP legality usually holds only if (and all other resellers) have signed an agreement with the manufacturer that specifically states within the terms and conditions the price at which the goods are resold to consumers be no less than a price designated by the manufacturer (Apple Computers most likely does this with their resellers). There can't be any wishy washy statements in the T&Cs, nor any hint that this is a joint effort between the manufacturer and reseller, nor can they use tactics to coerce you into selling at MSRP unless you've violated the T&Cs. Non T&Cs approach to forcing someone to sell at MSRP violates antitrust laws in EU and US (the Colgate doctrine).
I'm not a lawyer btw, but I deal with pricing. I'd contact a legit lawyer if you plan to take this to the next level.
Hope that helps as a starting point!
2006-07-12 01:56:26 · answer #1 · answered by TreatyFrum 2 · 1⤊ 0⤋
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2016-10-14 04:22:35 · answer #2 · answered by windy 4 · 0⤊ 0⤋
They seem to be a law to thereselves
2006-07-10 01:31:01 · answer #3 · answered by Ollie 7 · 0⤊ 0⤋