2006-07-05 13:41:36 · 2 answers · asked by mba 1 in Business & Finance ➔ Other - Business & Finance
Not exactly.
International market strategy deals with the planning and vision as to how to market goods/services across national boundries. This includes dealing with trade restraints, pricing issues (including transport costs and tariffs), etc.
Internationalization deals with the specific details involved in marketing the goods/services in the foreign market.
A classic example of this is the urban legend regarding Chevy Nova.
According to the tale, the car sold very well in the US, but no matter what they did, the car failed to meet sales expectations in Mexico. They had marketed similar vehicles using similar strategies and had seen good sales.
Why did the Nova fail to sell? Quite simply, in Spanish, "no va" means "doesn't go".
They supposedly changed the name to the Chevy Caribe and saw sales improve.
Note that this is an urban legend, but it does demonstrate the point that internationalization can involve something as simple a s changing a name.
Hope this helps!
2006-07-07 08:03:43 · answer #1 · answered by extremenerd 7 · 1⤊ 0⤋
The above poster defines it properly and has some good concepts... indexed right here are few greater: - Dell computers - Boeing (or maximum super plane manufacturers ie: Airbus) - HP (commercial server products) And there are various greater. My corporation makes use of a pull device on considered one of our products considering we are very small and may be able to not carry inventory.
2016-12-08 16:06:17 · answer #2 · answered by dobard 3 · 0⤊ 0⤋