gemmelsmerch?

Question

what the heck is it?

Answer 1

Does a phenomenon fully exist until it has a name? Dr Edward M. Hallowell thinks not, and he knows more than a little about naming a trend into existence. He was the first to name adult attention deficit disorder, or Adult A.D.D., back in 1995, and now he is taking on the rest of modern life in CrazyBusy: Overstretched, Overbooked and About to Snap! Strategies for Coping in a World Gone A.D.D. (Ballantine Books, 2006). The frenzy of our wired world, he argues, is giving nearly all of us the symptoms of attention deficit disorder. To conquer the enemy, he says, we first need to name it.
Gemmelsmerch. “The force that distracts the mind or steals it away from what it wants to do or ought to be doing.” For example, “Accidents along the highway are high in gemmelsmerch, compelling drivers to slow down and gawk.”