The answer is statistically easy to answer by searching several websites, but what is your opinion?
2006-06-30 11:19:18 · 16 answers · asked by Sherlock 6 in Business & Finance ➔ Advertising & Marketing
J.Dida, where you live is irrelevant, it is a global question.
2006-06-30 11:26:00 · update #1
Coke.
Yesterday I heard a news report stating that the word "Coke" is the second most recognized word on planet earth (in ANY language). "OK" is number one.
Since "OK" is not a brand, and name recognition is the number one goal of successful branding, I guess the honor goes to Coca Cola.
2006-06-30 11:35:57 · answer #1 · answered by Anonymous · 0⤊ 0⤋
In 1993, Coca-Cola CEO Roberto Goizueta rehired Sergio Zyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, the largest advertising failure in Coke's history[neutrality disputed]. However, after revamping the can design and print advertising campaigns for Diet Coke and Coca-Cola Classic with great success, Zyman was given free rein to design new products with aggressive, offbeat marketing campaigns.
International market research done by The Coca-Cola Company in the late 1980s revealed that "Coke" was the second most recognizable word across all languages in the world. The first word was "OK." Zyman (who also conceived Fruitopia) decided to take advantage of this existing brand potential and created a soda with this name. He conceived of a counter-intuitive advertising campaign that intentionally targeted people who didn't like advertising. He predicted that the soda would be a huge success, and promised Goizueta that the soda would take at least 4% of the US beverage market.
Incidentally, coincidentally, or perhaps intentionally, "OK" is an anagram of The Coca-Cola Company's NYSE ticker symbol "KO", as well as the middle two letters of "Coke". It could also mean "coke" in pig latin, "oke-cay".
2006-06-30 22:39:52 · answer #2 · answered by Michael W 3 · 0⤊ 0⤋
Coca Cola
2006-07-01 07:35:08 · answer #3 · answered by Anonymous · 0⤊ 0⤋
2006-06-30 18:37:48 · answer #4 · answered by Olivia 4 · 0⤊ 0⤋
I heard on an ABC or CBS News report once that Coca-Cola is the most popular brand item in the world.
Some other(s) in my own un-bias opinion:
Apple, Starbucks, Microsoft, and Nike
2006-06-30 20:35:08 · answer #5 · answered by sanddune 3 · 0⤊ 0⤋
Apple
2006-06-30 18:22:37 · answer #6 · answered by smart_twin06 3 · 0⤊ 0⤋
Coke as a beverage, Nike as sportswear and ZARA as casual wear.
2006-07-01 11:15:42 · answer #7 · answered by Gabrio 7 · 0⤊ 0⤋
It really depends on where you live. Certain brands have more of an appeal in Urban areas, others have more of an appeal in rural areas.
2006-06-30 18:22:41 · answer #8 · answered by Anonymous · 0⤊ 0⤋
COKE
&
google
2006-06-30 21:15:40 · answer #9 · answered by madmom 1 · 0⤊ 0⤋
coke, hands down, every language in the world knows that word
2006-06-30 18:22:31 · answer #10 · answered by the nothing 4 · 0⤊ 0⤋