How do you build an effective and efficient sales force?

Answer 1

Hire the right people. Look for proven performers, pay them appropriately, and treat them well. Keep them informed with as much product knowledge as possible, reward them for performance, and keep communication open and honest.

Answer 2

Based on 20 years in business, I have found that there are four key factors.

1. a genuine and sincere interest and belief in the product being sold. Potential customers can smell Bull from a mile, if the sales person does not believe in the product being offered, it won't sell.

2. Dedicated persistence. Its a numbers game the more calls being made the more sales that are made. The old line that every sales person knows is 1 in 10 will say yes therefore every no just leads you that closer to a yes.

3. Product and industry knowledge. The sales person must be a expert on his or her product and how it fits within the larger industry. If they don't know it, they can't sell it.

4. Good personal networks. The more potential qualified customers they know the more they can sell. Sales is built on trust. The person doing the selling must be trusted by his/her customers. Knowing a lot of potential customers allows a jump start over the old "cold call"

And finally there is one more thing; strong support from the company that they are selling for. If you as the employer don't provide them with a good product, good information, good sales support and strong moral support, they can't do their job well.

Answer 3

hi joe
well i think for effective and efficient sales force , u need to treate your sales professional like your customer - they should be clearly communicated the benefits of the product , its features , etc - just try selling the product to your sales professional and give them the liberty to ask questions- 2nd provide your sales force all the information about what your company stands for its vision and mission so that they will feel more confident when dealing with diff. customers. and last as i said treate your sales force representatives as customers so give them your time to clear any query, give them special incentives and last but not the least add a humane touch to your relashionship with your sales force - celebrate their birthdays toghether, complement them on each good performance,etc. i guess this will solve your problem so take care and bye.

Answer 4

Find people with a positive client-service attitude (that is people who like to help others) and then provide them sales and communications training. Also, pay for performance and their ability to follow your company guidelines.

Answer 5

B careful when recruiting staff, then Train , Motivate and Lead them -by-example.

Answer 6

Simple, do it yourself. It's nearly impossible to hire anyone who will have the same passion you do.