define and clarify mission and objective?

Question

define and clarify mission and objectives in an global business

Answer 1

Mission: The reason you have or are creating a business global or otherwise. i.e. The mission of XYZ Global Corp is to position our Company as the premiere Widget supplier servicing both small and large Widget Buying Companies, within the global market place.

Objective: The way in which you will go about acheiving your mission . i.e. Our main objective will be to target our marketing strategies towards Prospective Global Companies by introducing incentives that entice our target market to consider our Company to meet their current supply requirements. These strategic incentives will include, but are not limited to, offers such as product discounts and free shipping. We will also offer prospective clients prices competitve to the current industry standard, but with added emphasis on quality, service and value.

etc etc

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