I want serious answers. I don't understand how it benefits them to make us pay 50 bucks from a second-hand dealer after it's discontinued when we could have paid 30 to get it from them. I don't know any other company that only keeps their DVDs in print for a few months, it's ridiculous....
2006-06-29 14:45:56 · 31 answers · asked by Anonymous in Entertainment & Music ➔ Other - Entertainment
It creates an artificial demand for the product. It's a psychological ploy to make people want it and think this is their last chance to get so they better act no matter what the price. I don't particularly subscribe to the keeping up with the Jones attitude.
MeOw!
2006-06-29 14:52:35 · answer #1 · answered by Anonymous · 3⤊ 0⤋
They are out for a year or so before they lock them in the vault. It's not ridiculous. They may have Bambai out on a 2 disk special edition and then lock it in the vault so they can take the Little Mermaid and make it into a 2 disk special edition. Do you get what I mean? They only have one special movie out at a time other wise there would be about eight out at a time. Also after a while people get less intersted and don't buy them so the " lock" them in the vault. They have big commercials for a dvd and people will go out of there way to get it. But after a while people just don't care.That is a good question though.
2006-06-29 14:53:52 · answer #2 · answered by SmileAMile 2 · 1⤊ 1⤋
Supply and demand is your answer. Limited supply increases the demand, and companies are all about moving product quickly and selling out. The worst scenario for any product maker is to have something that sits on the shelf. After it sits long enough, it gets marked down, stores make less money and companies get a bad rep.
Disney is all about 'the magic' and they want to keep their image very exclusive and mysterious. This breeds a consumer that will pay 1.5x to 2x what other people would pay for the same product. Think about it - that copy of Sleeping Beauty is in the same package and printed on the same DVD that any other movie is, but it commands a higher price. Disney probably is making more money on bedsheets and tee-shirts anyway, which anyone can buy at any time.
2006-06-29 14:51:55 · answer #3 · answered by Anonymous · 0⤊ 0⤋
Because after a while the sales of any movie fall off. By doing this Disney can then re-release the movie a number of years later to a whole new audience of children that have never seen these movies. The example is Snow White. It was released, I believe, in 1936 in theaters and was a great success. Since 1936 there have been numerous generations of children that have "discovered" Snow White through the Disney movie.
It is actually a great marketing tool for Disney because every few years they have a completely new audience in the young children who were born in time period since the last release of the movie.
2006-06-29 14:54:02 · answer #4 · answered by rhutson 4 · 1⤊ 0⤋
I believe it's so that every time one comes out, it's an "event." And lots of people run out to buy it before it's "no longer available" - even though you can get it second-hand. Maybe it has something to do with spiking the profits for certain quarters? I think they think you are going to either buy as soon as it's released or wait 5 years until it is out of the vault again.
2006-06-29 14:50:43 · answer #5 · answered by Anonymous · 0⤊ 0⤋
It's all about money. Walt didn't do that sort of thing. Since he died vaulting the classics has run rampant. When they bring a movie out of retirement it is to a new generation. Mom and Dad say, "Oh yeah, I remember that movie, It was great I loved it." Then they buy the movie and so it goes.
2006-06-29 14:51:07 · answer #6 · answered by nanawnuts 5 · 0⤊ 0⤋
It builds up excitement and buying "frenzy" to clear shelves of DVD's
Fun side note: At the Disney Studio Store in Hollywood you can see the "vault" where they are locked up.
2006-06-29 14:50:11 · answer #7 · answered by Anonymous · 0⤊ 0⤋
I think they do it because of supply and demand. When they say that the dvd will only be available for a certain amount of days it's more likely that the consumer will go and buy the dvd within a shorter period of time. I think it's stupid also because they should just have all the dvds available at all times, but I think they just want their movies to be more "special"
2006-06-29 14:50:03 · answer #8 · answered by Anonymous · 0⤊ 0⤋
The modivation for the vaulted movies, comes from disney him self. But the reason its being carried on is the rare'r the movie, the more people want to buy them. They make huge amounts of profit off of this concept, parents are rushing during this six month period (how ever long they sell them for), to buy them for their kids.
2006-06-29 14:51:52 · answer #9 · answered by blabalbalus 2 · 0⤊ 0⤋
I hear you! I've been dying to get a copy of "Song of the South" but can't b'cos Disney has it locked away in some corner collecting dust!
That's amazing! They could be racking up millions more by doing away with that stupid practice of theirs!
2006-06-29 14:50:47 · answer #10 · answered by Anonymous · 0⤊ 0⤋