How to introduce a product into a competitive market?

Question

It can be 'any' product but you must become successfull in creating a Brand Of its Type , making it famous and renouned in the market (International) and without facing much challenges.

Answer 1

It really depends on the industry you're playing in. It also depends on who you want to target.

There is no correct way to launch a product. However, most product managers use a combination of the following marketing elements:
1) PR - feed information to the PR wire, publications, and other places where viral marketing can take hold and get the word out. Also, get in the trade publications where you have a lot of early adopter eyes looking at your product. It's hard to launch a new product to the mass market if it's an obscure category.
2) Media placements - get your product in the hands of influencers (people who are connected in society). Also, sponsor or give out your product on television, radio, etc-- it's "free" publicity.
3) Media buyers - this a paid advertising. You can promote your product through magazine ads, commercials (if you have the budget), direct mail pieces, emails (not preferred, highly invasive for a new product), billboards, and other forms of paid media vehicles
4) Sampling - very expensive, but a lot of CPGs do this. It's very expensive.

Answer 2

Hey there,

I guess it all depends on how much funds you have.
If you have an abundance of Advertising Money, the
options are endless.

If you are like most people with a new product or
Business, you don't have much Capital. What I
would ask you 1ST about your product is, " do you
have a web site? ".

You can use Safelist, Trafic Exchange, and Local
Advertising like " Newspapers, Flyers, and you can
use your car or yard.

Lets assume you have a web site ( URL ). When
you introduce yourself ( It's usually best to sell
yourself ) don't mention your product.

Try and find out what he/she needs, what would
make his/her Business grow and make money.
Then, hopefully you can show herhim that you
have just what she/he needs.

Try and make your customer think they came up
with the idea. He/she will actually think she/he
needs/wants your products or services.

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Answer 3

I listed a few handy sites & articles relating to marketing, promotion & advertising. Here are some book titles that are relevant:

* New Product Launch: 10 Proven Strategies by Joan Schneider, Jeanne Yocum
* Winning at New Products: Accelerating the Process from Idea to Launch by Robert G. Cooper
* Launch It!: How to Turn Good Ideas Into Great Products That Sell by Molly Miller-Davidson

Hope that helps! I wish you much success & happiness in all your ventures!

Answer 4

I would base my differentiation on how the product will help the customer. Think in terms of benefits to the user, not just features.

Price differentiation is a difficult position to sustain. There is always someone who will sell for less.

Stress value and quality, such as the product will last longer, thereby reducing the customers cost of ownership and return on investment (benefits)

Answer 5

Differentiate by
-price
-brand
-features

Create a buzz

Run a comparison campaign of how you're better than competition.