Never mind Bush and the disgusting war (just for now). How does our advertising overseas make us look as a whole. How are you and your peers or coworkers affected by american advertising?
2006-06-28 09:28:41 · 8 answers · asked by RIVER 6 in Society & Culture ➔ Other - Society & Culture
Please tell me what country you are from as well.
2006-06-28 10:02:04 · update #1
If you just looked at TV adverts you would assume that all US Americans are good looking, middle class, & white with 2.4 kids and a dog...
It's difficult to say though, as I worked for a US company in London which had a specific European marketing department, who 'Europeanised' most commercials anyway, so you don't necessarily get the full on American version here (UK)
There are some errors through lack of local knowledege - Macdonalds recently ran a competition to win World cup final tickets (soccer/football) where the winner had to say why they wanted England to win the World cup.
It was won by a kid in Glasgow, Scotland, who said " I don't want them to win I'm Scottish..." (Scotland hadn't even qualified)
Basic error about knowing your markets there!
2006-06-28 10:58:38 · answer #1 · answered by lily_pots 2 · 9⤊ 2⤋
Our advertising reflects who we are as Americans. What we respond to is what you see on TV. All ads are tested and retested for effectiveness among the American people before you ever see them on TV or in magazines. WE are those advertisements.
And, how the ads make us look - probably make us look like who we are... Americans.
2006-06-28 16:32:11 · answer #2 · answered by DoveDog 2 · 0⤊ 0⤋
Americans are always shown as these aryian super humans, or fat idiots, theirs never any middle ground. My college, a British comprehensive, is surrounded by billboards and American style fast food diners, and i stand by my belief that American advertising is just nowhere near as clever as European. But thats just my bias
2006-06-28 16:30:54 · answer #3 · answered by thomas p 5 · 0⤊ 0⤋
If someone were to judge us just by the advertising, they would assume that we are all over fed, lazy, spoiled, and not overly bright. Advertisers tend to try to appeal to the lowest common denominator. Sad, isn't it?
2006-06-28 16:33:13 · answer #4 · answered by mightymite1957 7 · 0⤊ 0⤋
Americans will always be looked at as the enemy not matter what advertising we do. Come on Kat why waste your time with that question! GOD BLESS AMERICA!
2006-06-29 09:42:42 · answer #5 · answered by Fabio 3 · 0⤊ 0⤋
Aside from squirting deodorant under our arms, the number one American activity is drinking beer (credit to the Berenstains).
2006-06-28 16:33:21 · answer #6 · answered by aboukir200 5 · 0⤊ 0⤋
shallow, mindless consumerism, relentlessly driven by self interest and pseudo-individuality..
.. that's advertising for you, not just Americans
2006-06-28 16:33:38 · answer #7 · answered by Anonymous · 0⤊ 0⤋
americans are viewed as obese, greedy, overenigmatic, outspoked, trailer park trash idiots - but we don't believe it.........
2006-06-28 16:56:35 · answer #8 · answered by Ella 2 · 0⤊ 0⤋