When the networks are getting
opinions on new shows they call and ask if you are interested. Once you tell them that you are over a certain age you are forgotten. Senior Citizens view much more TV than the young adults that the Markets are trying to reach.
2006-06-28 06:38:25 · 24 answers · asked by JimiC 1 in News & Events ➔ Other - News & Events
The older you get the less money you spend on crap, so TV targets the young.
2006-06-28 07:00:06 · answer #1 · answered by Man 6 · 1⤊ 2⤋
I think that the premise of your question is mistaken. There are many ways TV shows are rated. The Nielsen ratings for instance are based on a wide range of ages and other demographic categories.
When doing phone surveys for specific shows, in some cases they are only seeking the opinions of the target audience. I don't suspect MTV spoke to a lot of senior citizens when taking surveys about Bevious and Butthead (or just about anything else they put on the air). On the other hand, if you wanted to do a poll about the Lawrence Welk show, you would not be calling teen aged kids.
2006-06-28 06:58:08 · answer #2 · answered by davidmi711 7 · 0⤊ 0⤋
In the Entertainment Industry there is a key demographic. This area is what made up of individuals within a certain age range usually between teenage years and mid thirties. The reason this is such an important demographic is that these people are the individuals with buying power, the people with credit card debt and the impulse buyer. These individuals in this age range are what make the trends and different things popular. That is why senior citizens are not asked, they are usually not on the pulse of the cutting edge nor are they the massive consumer buyers.
2006-06-28 06:47:04 · answer #3 · answered by atwork 4 · 0⤊ 0⤋
Marketing to older generations has done well by CBS, which is enjoyed mostly by older people and often enjoys the highest ratings, but other networks are looking for an audience demographic that is attractive to their advertisers, which would be young people who don't have predetermined brand favorites and love to spend money, where senior citizens do not have the disposable income.
2006-06-28 11:07:29 · answer #4 · answered by graybear 4 · 0⤊ 0⤋
Senior citizens are less likely to indulge in TV shows since in their upbringing they had less exposure to televison. Unlike the world that we live in today, where we are literally plugged into our electronics, senior citizens tend to look away from such devices. If the companies selecting these familes are basing thier selection on a simple random sample then it may just appear that seniors are not chosen due to the results of the random selection. However, if the selection is biased and wishes to produce a favorable response then senior citizens will not likely be chosen for reasons previously stated.
2006-06-28 07:21:17 · answer #5 · answered by Elona S 1 · 0⤊ 0⤋
The key demographic for marketing on TV is the acclaimed 18-34 year old. The networks have studied who spends money on what is advertised and this group has the most disposable income. Seniors are often on fixed incomes and have less discretionary income to spend on the products advertised. I think this is short-sighted on the part of the networks, but just look at the majority of their programming and you can see that intelligence and forward-thinking are not among their strengths.
2006-06-28 06:55:06 · answer #6 · answered by But why is the rum always gone? 6 · 1⤊ 0⤋
Diva is correct .... When you receive a telephone call asking you to name the commercials you saw during a television show it is a network marketing firm calling to see how effective their choice of ad placement has been. Most advertisers do not feel that Seniors represent a large portion of the purchasing public as many if not most are on a fixed income and therefore it would be a waist of their time to ask if you recognized their add or not
2006-06-28 06:53:54 · answer #7 · answered by joelene63 4 · 0⤊ 0⤋
The networks are looking for the people who have small and teen kids who "just have to have that" what ever the commercial is. And the adults themselves see the ads and their advantages. BUT, when the shows themselves are to be rated, the Senior Citizens usually have a higher moral range than the younger people do today. What is 'Ho Hum' for people today was shocking or embarrassing to people in the Seniors' days. Can you imagine your Grandmother rating "Sex in the City"? LOL
2006-06-28 07:08:50 · answer #8 · answered by Just Curious 2 · 0⤊ 0⤋
That's not how they select people to rate TV shows. They choose random people to view the show together in an undisclosed place. They don't just call and ask you. You are being solicited by a network marketer!!
2006-06-28 06:44:50 · answer #9 · answered by Diva 3 · 0⤊ 0⤋
Mainly because the group that has the most disposable income seems to be the 18 - 35 age group and TV shows depend greatly on their sponsors so they must attract the group that will spend the most on the advertised products.
2006-06-28 07:33:26 · answer #10 · answered by Beau 1 · 0⤊ 0⤋
i agree...but those shows survive on TV ads that are geared towards the age group that is currently watching the show...if you've noticed during the day there are a lot of medical ads or medical attorney adds (b/c senior citizens are mostly the ones watching TV during that time)...however the new "cool" shows at night are geared toward a younger generation, b/c they appeal to youth and b/c the adds that support those shows are also geared towards youth (which consequently is more capable of spending money on useless materialistic things)...have you ever seen an add for a plastic surgeon or the new nano during the day? i don't know, but i highly doubt they play them
2006-06-28 07:05:07 · answer #11 · answered by red 2 · 0⤊ 0⤋