I own my own business, and was curious as to what means of advertising have the best R.O.I?

Question

I handle equipment leasing, business loans, venture capital, credit card processing and ATMs. I was wondering what is the best form of advertising?

Answer 1

There's no perfect answer to your question, but generally, your best 'bang for the buck' will come when your advertising is targeted directly toward the people that you expect would buy the product. For example, if you're a skiwear maker, you advertise in Skiing Magazine, not Cat Lovers Guide, etc.

Spend some time thinking about your clients, and find out what they are likely to read...advertise there.

Answer 2

You may want to think about opportunities where you can interact face-to-face with potential customers, maybe as an exhibitor at a relevant trade show, or better yet as a sponsor. As a sponsor at an event you will likely receive more prominent recognition at the event and you are able to use the event's marks and logos to add creditability to your business. Also, if the people who you are targeting belong to an association, you can become a sponsor of the association and many times can get access to members. But, the key to a good sponsorship is how you activate around it.

Answer 3

Try promoting your business online. First you may want to get a website.
There are some free advertising sources on the internet, here is a link to them


http://www.advertisesmallbusiness.com/free-online-ads

Answer 4

Someone once said that half of all the money they spent on advertising is wasted. They just can't figure out which half.

I'm a believer in targeted direct marketing---probably targeted direct mail. You can rent mailing lists from magazines in your target markets, and send offers to them. Best of all, you can actually TRACK your ROI this way.

Answer 5

Choosing the best media for advertising is actually pretty simple. Where do most of your potential customers get their news from? That's where you want to be...with a message that stands out.

Answer 6

Google AdWords and Yahoo! Search Marketing will allow you to track campaigns individually and see how many paid clients you get. Other venues, such as TV and radio, are a bit more expensive and harder to track.

Answer 7

free ads by blogging!