"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
SEO for Google http://www.powerhomebiz.com/052006/google.htm
SEO for Yahoo! http://www.powerhomebiz.com/052006/yahoo.htm
SEO for MSN http://www.powerhomebiz.com/052006/msn.htm
Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.
7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
2006-06-30 16:08:25
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answer #1
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answered by imisidro 7
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Usually, all that really matters is high Yahoo and Google rankings. A flawless, informative, beautifully constructed and standards compliant site might get a Google PR of 3 (out of 10) unless it has links to it. And that means getting links to your site, preferably by sites related to yours. A mention on Oprah doesn't hurt either, but that's a pretty tough go.
Content is NOT king unless all you have are a few links to your site. Paid positioning are better.
I know of a site with all of 39 words on it that gets #1 on Yahoo search - clearly nothing to do with content. All of 1 of about 40 words in the meta tags shows up in the page. There are a bunch of other sites that should get much higher ranking (and they do, but on Google. Guess they didn't cut Google a check).
2006-06-27 07:03:47
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answer #2
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answered by sheeple_rancher 5
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If you had a good reason to link to my site, I might be willing to link to yours. Repaeat as often as possible. Some of the search engines rank sites by this sort of popularity.
2006-06-27 06:27:06
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answer #3
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answered by fcas80 7
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You need to theme your pages with keyword phrases. For instance, if your selling "Italian Shoes". That phrase needs to be in your title, meta, and alt tags. Top, middle, bottom of the page. And needs to be set as a link at least three times.
It helps at the top if you make the phrase a header tag too.
2006-06-27 06:54:53
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answer #4
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answered by Emerson 5
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promote website online adwords
2016-03-27 05:56:51
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answer #5
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answered by ? 4
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★★ PROMOTE YOUR WEB SITE ★★
◙ You need to submit your site to many search engines. Search engines will not accept your site if it is listed on free-for-all list sites. They will not accept it if it is a newbie site that is about them only. Think of a subject and write about it. It can take 2 weeks to 6 months or more before they list you. Even if they do accept your site you'll need to check your listing occasionally to make certain it is still listed. If a site gets no traffic or isn't updated regularly they will delte your listing. If you are a serious webmaster you will need to read about site optimisation at http://www.searchengines.com/ Another great site is http://www.searchenginewatch.com/ Search engine submission tips (lots of info) http://www.searchenginewatch.com/webmasters/
◙ You'll find about 400 search engines here.
☞ http://dwight.clickthesky.com/search/
◙ There are web sites that claim to submit your site to hundreds of search engines at once. The only one I recommend is http://www.dmoz.org/ The other search engines use this directory to supplement their own directories. Youdd it to google here http://www.google.com/addurl/
◙ If you have a Geocities home page list it in Geocities Homepage Directory http://pages.yahoo.com/ You'll find help for that here http://help.yahoo.com/help/us/geo/gmembers/
IF YOU HAVE A BLOG SUBMIT IT HERE!
★★ BLOG & WIKI SEARCH ENGINES ★★
◙ Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site. Other people can make comments to your posts if you include a comment box for them to use.
◙ The Best Blog Searches
☞ http://www.blogarama.com/
☞ http://www.blogdex.net/
☞ http://www.blogdigger.com/addFeedForm.jsp
☞ http://www.bloghop.com/
☞ http://www.bloglines.com/
☞ http://www.blogmatrix.com/
☞ http://www.blogsearchengine.com/
☞ http://www.blogstreet.com/search.html
☞ http://www.blogtastic.com/search.html
☞ http://www.blogwise.com/
☞ http://www.bloogz.com/
☞ http://www.daypop.com/
☞ http://portal.eatonweb.com/
☞ http://www.feedster.com/
☞ http://www.globeofblogs.com/
☞ http://blogsearch.google.com/ Includes normal Web sites to. :(
☞ http://www.readablog.com/
☞ http://www.search4blogs.com/
☞ http://www.technorati.com/
☞ http://www.waypath.com/
☞ http://www.weblogalot.com/
☞ http://www.zopto.com/
◙ A wiki is a website or similar online resource which allows users to add and edit content collectively. Everyone that visits a wiki can add content to it without having to log into an account.
◙ Wiki Search Engine
☞ http://sunir.org/apps/meta.pl
◙ Here are about 400 more search engines.
☞ http://dwight.clickthesky.com/search/
2006-06-27 06:28:07
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answer #6
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answered by Anonymous
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