what is coca-cola's market structure?

Question

monopoly? oliogopoly?

Answer 1

how can it be a monopoly when there is Pepsi. Do you know what those words mean? Coke dose not have a monoply on the market.

Answer 2

It's a Oligopoly (like Pepsi). For this check here:
http://home.rochester.rr.com/ncgweb/Market%20Structure/Market%20Structure%20Quest.htm#_Introduction
look in: Process
5. See how Coke and Pepsi have formed an oligopoly.

You could also checK:
"The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959
http://ideas.repec.org/p/wpa/wuwpma/0402013.html

Lecture: Oligopoly
http://www.ssc.wisc.edu/~jhertel/L22.pdf

good luck

Answer 3

A market structure analysis defines how consumers see the category and what influences them to buy.

For example, are they diet vs regular, or 24 pack vs 2 liter?

This information is proprietary to the client that orders it from their marketing research vendor.

Answer 4

totalitarian dictatorship terrorism wearing the mask of freedom



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