Freight broker?

Question

What should I name my new freight brokeage? I live near Houston,TX and the only thing I can think of is to name it after my grandfather's business which is his trucking company..but that is not too catchy and attention grabbing...TJ&S Transport

Answer 1

My first suggestion is to name the business after a deceased relative. For example, Jake Brown Freight Brokerage. It gives the appearance of "a person" in charge, you have a history to the name, and if worse comes to worst, you can easily disassociate yourself with the business.

My other suggestion is to play on what you're trying to accomplish.... Crates to Trailers --or-- 18-Wheel Solutions.

Answer 2

The naming of your business could be one of the most important decisions you will make. A name's originality and legal availability will create a real asset value of its own, as it becomes marketed and gains market acceptance.

The name you choose will become the focal point of all the benefits and features that relate to your business. Customers will be able to find and refer others to it in the future.

Since any names that are suggested here may already be owned by another party, I wanted to go a different route...

I suggest either hiring a name creation firm or get together with your friends and/or family and throw a "name party" & have everyone bounce some ideas around. Compile a listing of names that you like the best. Once you have that list, do as much free research as you can before you delve into comprehensive research.

I listed some links where you can do some preliminary name checking. However, please be aware that this is merely scratching the surface of what's out there. Only comprehensive research will tell you if the name is truly available. But, these links are free & a great place to start, so I'd try them out first.

There are other sites that offer free searching capabilities in conjunction with their commercial services, so I'm not able to post those links due to the Yahoo! TOS. You'll also want to check domain names & yellow pages, so simply do a search for "free domain name search" and "national yellowpages" and the appropriate links will pop up.

Hope that helps! I wish you much success & happiness in all your ventures!