Kind of a stupid question to ask, but you know how commercials say "If you call right now. . ." or "If you call within the next five minutes we'll take off one payment for your order!" Well, can they really tell if you called while the commercial was airing.
2006-06-26 16:33:57 · 7 answers · asked by reff 3 in Business & Finance ➔ Advertising & Marketing
My wife is in advertising, and she says depending on how thorough the company is, they can tell provided their commercial runs in the time frame that they purchased. I have seen some o the cable bills for large advertisers and they can be massive, with each spot ran at the time it ran.
2006-06-26 16:39:23 · answer #1 · answered by KWCHAMBER 4 · 0⤊ 2⤋
It is probably impossible to manage this for most direct response advertising.
These commercials air all over the country. They don't just air on national networks; they air regionally at different times. If they buy airtime at 1135 PM, when their commercial is running in New York it is still prime time in Los Angeles. Even a commercial that runs at 1135 PM will be running over three hours. And that isn't counting Alaska and Hawaii. Add in all the local programming they run, and the fact that the networks can't exactly schedule commercial breaks (especially when there is sports or some other live programming going on), and there is absolutely no way the call center knows when their commercials are running.
Furthermore, if you are watching a commercial tonight at 1135 PM, chances are the same commercial will be running three nights from now at 952 PM, maybe on another network. They use the same commercial at different times. So basically you can call and order something you saw three days ago on a commercial and still get the same deal.
2006-06-27 04:14:39 · answer #2 · answered by LA_kinda_guy 3 · 0⤊ 0⤋
Yes they can because they know when their commercials are going to be aired when they bought airtime from the media. I used to work in a call center that handled these kinds of offers, and we were told when the commercial would air so we could prepare for the influx of calls during that peak time.
2006-06-26 23:38:01 · answer #3 · answered by oaksterdamhippiechick 5 · 0⤊ 0⤋
its a gimick. they do it to get people to act now. they don't pay tons of money to advertise one commercial for people to call for 5 minutes. they put that same add on different networks at different times to get the most value for their buck. they think people will think it is only offered right then and there so they will call right away and think it is too good of deal for the company to offer normally and call as quickly as possible
2006-06-29 01:47:02 · answer #4 · answered by Misch 4 · 0⤊ 0⤋
Most likely not.
It's more of a "call to action". In other words, the sellers want you to think you will miss the 'opportunity' to buy, save, or whatever, if you don't act now.
It's a psychological marketing ploy... and it works.
2006-06-27 04:24:08 · answer #5 · answered by Tom D 3 · 0⤊ 0⤋
Since the same commerical runs many times, and for many months, I would say it's just an ad gimick to buy a crappy product!
2006-06-26 23:38:16 · answer #6 · answered by Apple Walnut Salad 3 · 0⤊ 0⤋
You know, I always wondered that one. Glad I'm not alone.
2006-06-26 23:36:27 · answer #7 · answered by thisfleshavenged 3 · 1⤊ 0⤋