What is a Media Kit?

Question

A client wants to know if my company can create them but I don't know what it is.

Answer 1

This is basically a function of your public relations department. (I'm guessing you don't have one) It's a promo kit. It tells what sets your company apart from the competition, hi-lights your successes. It probably includes commendations and affirmations from customers especially if they are high profile. It also includes a history of the company, its founders, key players and any other pertinent information that you and/or your PR people think is beneficial to include.

Answer 2

Depends on the client. If you are representing a startup media company that is selling ad space on teen back packs (good luck) a media kit is an entirely different animal than what's been described here.

It would include production specifications, rates, coverage areas, demographics etc.

Answer 3

A media kit can also include portraits of the principals in your company or enterprise, a pic of your headquarters or of the service you provide, and a high-resolution company logo. You can put these on your website under a link like "for the media."

Answer 4

It's a packet of information about media (ie a local radio station will give you a media kit with all their stats - footprint, demographics, core audience, format, jocks, etc.)

Pretty much goes with everyone else too.

Answer 5

It's a packet of information prepared for public relations; it gets passed out to the media by politicians and celebrities for "background".

Answer 6

see above - mom knows. she is right (why is it that mom ar always right, and get to the right answer before we do)