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Sales is only one aspect of marketing, so I don't agree with the statement. Marketing does not, by necessity, result in sales. Government, for example, markets messages to change behavior that does not involve sales at all (i.e. anti-drug). Advocacy groups conduct marketing campaigns that do not result in sales (i.e. save the rainforest). In those cases, the message is intended to motivate people to take action.
Marketing is an umbrella term that encompasses advertising, sales, product branding and placement, market research, consumer behavior, etc.

2006-06-24 23:00:51 · answer #1 · answered by scubalady01 5 · 0 1

Yes, I agree that marketing is the image of the sales. Marketing is the whole system created to induce sales, the sales are behind the marketing. Without the marketing there would be no sales. They are a reflection of each other.

2006-06-24 23:42:51 · answer #2 · answered by Anonymous · 0 0

Marketing manages the market offering, sales closes the deal. Marketing looks (classically) at product, price, place, and promotion. Sales is an iterative approach of meeting the customer concept with the company's offering. Marketing is a predictive approach. Sales is an interactive approach. One is supposed to assist the other (marketing to generate leads, sales to generate feedback).

As part of the promotion, marketing will put an image on a product, yes.

You may enjoy the 22 Immutable Laws of Marketing by Trout and Reis.

Good luck

2006-06-24 23:42:05 · answer #3 · answered by Geni100 3 · 0 0

Marketing is much more than just a sales image. I am a marketing coordinator for a university. I handle a great deal of duties - materials such as forms, brochures, and other handouts; reports to pull from our database for mailings, demographic and feasibility studies to see what areas to mail to or which groups of people are most interested in which degrees and why; Website maintenance; scheduling information meetings with different corporations and chambers of commerce; support for the program advisors so that they can do their best for each potential student up to enrollment (and then student services takes over in support); research to see which tools are most effective at any given time, scheduling airtime and ads for papers, magazines and other publications; and much more - but I would need a lot more room to go through all I do in my position, and I am only one of a 10-person team, all with various duties which meld together to create the marketing team. So as you can see, the promotion and marketing of an image is more than a simple sales pitch.

2006-06-24 23:45:00 · answer #4 · answered by still learning at 56 5 · 0 0

I disagree. Marketing is the essence of putting people in the mood to buy. Marketing is about the person and their emotions, not about the product. Marketing creates interest, curiosity, and emotions. Marketing is the preparatory before the sale. Good marketing makes the activity of sales easier. The individual exposed to good marketing is going to the point of sale ready to take action to purchase goods or services. And marketing must be targeted to the audience you want to take action. Does that help?

Darwin
Darwin's 4X4 Work At Home Listing
Your vehicle to work at home business
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http://www.profits-in-hand.com

2006-06-25 00:31:39 · answer #5 · answered by Darwin 2 · 0 0

I don't think this is a matter of opinion. It is simply a fact. People will not buy something simply because you tell them that it can do certain things. They want to be able to see it. In order to see it you have to portray some sort of image in the form of commercials or detailed brochures which should contain illustrations. All these things would fall under advertising or marketing. These are crucial in selling your product to achieve maximum and consistent profit.

2006-06-24 23:43:41 · answer #6 · answered by MiKe 5 · 0 0

Marketing is a bunch of chatty women sittinga round doing nothing and gossiping.
They deliberately do not show return on their activities because they know what the answer will be.

Without marketing overhead the firm could lower its prices so it would be competitively at an advantage

2006-06-24 23:38:12 · answer #7 · answered by Anonymous · 0 0

marketing is the umbrella that cover all efforts that aimed to attract new customers and make them take the action of bye the product and service by persuading them with its benefits and sales is an activity under marketing (man to man ) direct activity and there is many other activities under marketing like promoting , public relations, and advertising and all of them under the umbrella of marketing

2006-06-25 04:35:02 · answer #8 · answered by walidpeace 1 · 0 0

This is our answer on the difference between sales, marketing and branding.

http://www.mudvalley.co.uk/collateral/content/91.htm

Tim Roux.

2006-06-25 05:27:57 · answer #9 · answered by Mud Valley 1 · 0 0

i wud say advertising is the image of sales, marketing is the brains of sales or smthg idk.

2006-06-24 23:37:03 · answer #10 · answered by MellyMel 4 · 0 0

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