who invented abercombie and fitch?

Answer 1

abercombie and fitch

Answer 2

Abercrombie & Fitch began as a small waterfront shop and factory in lower Manhattan on June 4, 1892. David Abercrombie, born and raised in Baltimore, Maryland, was a former trapper, prospector, topographer and railroad surveyor. He was also an inventor, an ingenious designer of tents, rucksacks and other camping equipment. It was his love of the great outdoors that inspired him to begin Abercrombie & Co., a shop dedicated to selling only the highest quality camping, fishing and hunting gear. His clientele consisted mostly of professional hunters, explorers and trappers. In 1900, Ezra Fitch, a wealthy New York lawyer and loyal customer, expressed a desire to buy into the growing company. Abercrombie accepted his offer, and Fitch joined as a partner. Soon thereafter, the shop moved to a larger location at 314 Broadway St. In 1904, the store became incorporated and the official name of the company was changed to Abercrombie & Fitch Co.

Answer 3

David Abercrombie is the founder of Abercrombie and Fitch. He later joined forces and partnered with Ezra Fitch, who eventually bought the company.

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Answer 4

In 1982, David Abercrombie founded Abercrombie & Co. Ezra Fitch was one of his regular customer, thus in 1900, Fitch leaves law practice and buys in. In 1904, Abercrombie & Co. becomes Abercrombie & Fitch.

Answer 5

It wasn't "invented". One guy named Abercrombie and another named Fitch.

Answer 6

I thought it was invented by two business partners with the last names abercrombie and fitch. Wasn't it?

Answer 7

David Abercrombie and Ezra Fitch.

More on http://en.wikipedia.org/wiki/Abercrombie_and_Fitch


Abercrombie & Fitch began as a small waterfront shop and factory in lower Manhattan on June 4, 1892. David Abercrombie, born and raised in Baltimore, Maryland, was a former trapper, prospector, topographer and railroad surveyor. He was also an inventor, an ingenious designer of tents, rucksacks and other camping equipment. It was his love of the great outdoors that inspired him to begin Abercrombie & Co., a shop dedicated to selling only the highest quality camping, fishing and hunting gear. His clientele consisted mostly of professional hunters, explorers and trappers. In 1900, Ezra Fitch, a wealthy New York lawyer and loyal customer, expressed a desire to buy into the growing company. Abercrombie accepted his offer, and Fitch joined as a partner. Soon thereafter, the shop moved to a larger location at 314 Broadway St. In 1904, the store became incorporated and the official name of the company was changed to Abercrombie & Fitch Co.

The partnership, however, was ill-fated. David Abercrombie and Ezra Fitch were stubborn, hot-tempered men, and both had vastly differing opinions on how best to run the establishment. Abercrombie was more conservative, content to continue the store as it was, selling professional gear to professional outdoorsmen. Fitch, on the other hand, was more of a visionary. He was positive that the future of the business lay in expansion, selling the outdoors and its delights to more of the general public. The two quarrelled frequently, often violently, even as the company grew increasingly successful. In 1907, Abercrombie sold his share in the company to the Fitch and returned to manufacturing outdoor goods. Fitch continued the business with other partners and was, for the first time, able to direct the company in a manner to his pleasing.

Fitch determined that the store ought to have an outdoor feeling. Stock was not hidden behind glass cabinets. Instead, it was displayed as if in use. He set up a tent and equipped it as if it were out in the middle of the wilds of the Adirondacks. A campfire blazed in one corner, where an experienced guide was always in attendance, imparting valuable information to interested customers. Part of Fitch's strategy to expand the company was the creation of a mail-order catalog. In 1909, Abercrombie & Fitch mailed out over 50,000 copies of its 456 page catalog, which included outdoor clothing, camping gear, articles, and advice columns. The cost of the catalog nearly bankrupted the company, but it proved to be a profitable marketing device. By 1913, the store moved to a more fashionable and easily accessible midtown address just off Fifth Avenue, expanding its inventory to include sport clothing. A&F became the first store in New York to supply such clothing to women as well as men. In 1917, Abercrombie & Fitch Co. moved yet again to a twelve-story building on Madison Avenue. The store occupied the entire available space, making it the world's largest sporting goods store. Outside, a sign proclaimed, "Where the Blazed Trail Crosses the Boulevard."

The flagship store included many different amenities. In the basement there was a shooting range, on the mezzanine there was paraphernalia for skiing, archery, skin-diving, and lawn games. The second through the fifth floors were reserved for clothing that was suitable for any climate or terrain. On the sixth floor, there was a picture gallery and a bookstore that focused on sporting themes, a watch repair facility and a golf school, fully equipped with a resident professional. The seventh floor included a gun room, stuffed game heads, and about seven hundred shot guns and rifles. The eighth floor was dedicated solely to fishing, camping, and boating. It also included a desk that belonged to a fly- and bait-casting instructor who gave lessons at the pool, which was located on the roof. The fishing section of the store alone was stocked with over 48,000 flies and over 18,000 fishing lures. The clerks hired at Abercrombie & Fitch were not professional salesmen, but rugged outdoorsmen. Talking was their pleasure and selling was performed only at the customers' insistence.

In 1928, Ezra Fitch retired from the company. Despite the change in ownership, Abercrombie & Fitch continued to expand. In 1939, it adopted the slogan, "The Greatest Sporting Goods Store in the World." By 1962, the company operated stores in Chicago(Von Lengerke & Antoine, an affiliated sporting goods retailer since 1928), and San Francisco, wintertime-only stores in Palm Beach and Sarasota, Florida; and summertime-only stores in Bayhead, New Jersey; and Southampton, [[New York)], and Hyannis, Massachusetts. The expansion continued through the early 1970's, when the company opened new stores in Colorado Springs, Colorado(the Broadmoor Hotel); Short Hills, New Jersey; Bal Harbour, Florida;[Troy], Michiganand its final expansion in Oakbrook, Illinois. Despite the chain's apparent success, the company began to falter financially in the late 1960s and went bankrupt in 1977. Oshman's, a sporting goods retailer, acquired Abercrombie soon thereafter, but the company continued to struggle.


HIH!

Answer 8

John Abercrombie and Michael Fitch...

I just made up those names.

Answer 9

probably someone w/ the last name abercrombie, and someone w/ the last name fitch....

Answer 10

http://en.wikipedia.org/wiki/Abercrombie_and_fitch