what would make my men's apparel store most appealing to gay&straight men who just happen to be fashionable?

Question

what would be an effective marketing promo for fashionsitas, gay or straight. the label fashionista and/or metrosexual aren't exactly hallmarks of masculinity, if you know what i mean. Does this mean that if male fashionistas go for your clothes brand, it has to be priced upwards to make it less accessible to more popular brands?

My label is quite new but is already making a dent in the established labels' performance.

Answer 1

clothing that is very much down the middle of each: not too preppy and not to manly
having a happy medium of choice

Answer 2

Stocking fashionable clothes would make it most appealing to those who are fashionable. I don't think it has anything to do with the customer's sexual orientation. If you don't know, do some research. Have people go "hunt down" fashionably-dressed men in the malls or something, and ask them what brands and such that they like.

And realize that fashion is relative. There are many types of fashion. Some people like the tough and rugged look, some like the preppy look, some like the artistic look, etc, there are many styles to choose from. That's why I think this would best be answered by doing research.

Answer 3

a beautiful woman or a very flamboyant gay man to offer help in finding something. nice people and for gods sake, no teenagers...someone in their 30's or 40's who still know what the words good work ethic and customer satisfaction mean.
real answers, everything seems to look good when your working for commission.
perhaps a cologne tester in the bag with a purchase.

Answer 4

Don't overlook having the appropriate staff. They should reflect the demographic you are trying to bring in to buy your clothes.

Answer 5

Be the best mens store available and hire sales people who share your vivion.

Answer 6

a GREAT ad campaign and the right in store (POS) presentation.