How do you get in touch with members of the Media and promote your website? (IE: NYT editors)?

Answer 1

An online press release Will help. This will help promote your website in two ways: 1) It will get your message to the media who might then run the press release as is in print or contact you for a more in depth story. 2) It will create links to your site from online news services that will help drive traffic to you.
Make the release compelling and relevant. Anything that is clearly empty hype will quickly be dismissed by any savvy journalist.

E.D.