What is the cost to the company who hire some survey companies to know what the customer thinks?

Question

what is pricing methodology for these companies?
Is it based one record=some amount of money?

It would be great if you can give some figures in any Currency (Cost)

Answer 1

Pricing is based on the structure of the methodology, timeframe, composition of the sample and number of successfully screened applicants (for example how many people complete the entire survey, how many people pass the screener, etc.)

For quantitative surveys, you would be paying for a larger sample size, especially if you have certain quotas that you want filled (male, female, age groups, etc.)

For qualitative surveys, the sample size will be smaller, but there may be ancillary costs such as focus group facility rental, incentive fees for participants, etc.

Answer 2

There is a full-service survey firm in Atlanta called Infosurv that charges $3500 - $6500 for the design, administration, and analysis of an online customer satisfaction survey. That price includes survey design consultation and statistical analysis, and the price varies based on the level of results analysis that you need. Their website is listed below as well as a link to their brochure. That is where they list their actual pricing options. As well I've listed another well known company,Business Research Lab, though unfortunately I do not know their pricing information. Both these companies are well known, respected companies in the field of Online Survey Making, and should hopefully answer your question. I hope this helps.
http://www.infosurv.com
http://www.infosurv.com/brochure.html.
http://www.busreslab.com

Answer 3

dude i'm not sure if this is the awn. your looking for but if you want your buss. survey make your own web site with q&a and they will log on and tell you what your doing right and wrong good luck