There is a great article published in Marketing News magazine which outlines the 5 most important steps to creating an effective marketing research survey. It was written by a full-service marketing research firm called Infosurv, and can be accessed from the link below. Hope this helps.
http://www.infosurv.com/five_steps_to_create.htm
2006-06-26 04:59:39
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answer #1
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answered by Ryan E 2
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The importance are that you need to have a very clear aim which you are going to be researching. Then you need to have some onjectives which will help you to achieve the aim. Decide which marketing reserch you are going to be using For example, Questionnaires, obeservation etc. Also know who your marketing research is targetted towards, this will help you know which research method you are going to have to use.
2006-06-23 04:57:05
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answer #2
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answered by babe_00001 2
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To make up bullshit reports that the top execs want to know the answers to (and then ignore or use it to take over the world).
I say, have fun answering these questions as randomly or as unhelpfully as you can - doesn't matter as the market researchers only massage the results anyway.
2006-06-23 05:01:13
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answer #3
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answered by StoryGirl 2
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I should think its the same as any other business, the manufacturers want to know what the customer wants - what fashions are going to sell. They also want to find out who there customers are - young, old, single, married etc.
2006-06-23 04:59:59
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answer #4
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answered by migelito 5
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First know that marketing and sales are not the same.
Marketing is giving information to your customer
Sales are converting customers feedback into money.
2nd, you need to know what you are marketing in order to know who your customer is.
2006-06-23 12:51:22
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answer #5
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answered by Vicky L 3
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Ask the right questions, not some questions you think sound good. Test each question out by thinking about what kinds of answers you will get and how useful they will be.
2006-06-23 04:56:46
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answer #6
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answered by ftmshk 4
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They gather data on the people who are daft to fill them in
2006-06-23 04:57:48
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answer #7
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answered by Ollie 7
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