2006-06-23 02:11:30 · 6 answers · asked by msbluebells 3 in Business & Finance ➔ Other - Business & Finance
Advertising. Look when you search or when you view a resolved answer -- you will see text ads. Yahoo is using YA as an added traffic source for their ads -- and hopefully the YA user would click on them generating income for them.
And they're hoping that users of YA would also patronize their other products, free or not.
It also boils down to traffic. They need to keep their bragging rights of being one, if not the #1, most visited property on the Web so they can continue to charge 6-figures for their ads in their main homepage
2006-06-23 02:14:35 · answer #1 · answered by imisidro 7 · 4⤊ 0⤋
Advertising on the site. Also, yahoo probably sees answers as strategic, in that it might not make so much money directly, but it keeps people on their site for longer, brings new users to yahoo etc. Also, I think they'll start linking to answers from their search results, thus increasing the size of their search index, so in affect every answer we give, like this one! could be making them money! Hey, where's mine!?!?!
2006-06-23 02:16:31 · answer #2 · answered by Anonymous · 0⤊ 0⤋
I think it's a numbers game to sell advertising. If they can claim that there is such a large number of people logged into Yahoo then that makes the advertising space worth more and thus cost more.
2006-06-23 02:20:27 · answer #3 · answered by Munster 4 · 0⤊ 0⤋
They don't they are offering it as a free service to bring back customers from competitors like ask.com and Google
2006-06-26 04:14:37 · answer #4 · answered by chris wick 3 · 0⤊ 0⤋
its all about loyalty branding
ingrain it in the users brain and they stay
2006-06-23 05:46:12 · answer #5 · answered by spike 3 · 0⤊ 0⤋
What do you mean msblueballs?
2006-06-23 02:15:55 · answer #6 · answered by Shweet! 1 · 0⤊ 0⤋