How did Haagen-Dazs ice cream get its name?

Question

What does Haagen-Dazs mean? Is it a phrase? The name of a person or a town?

hahaha....According to a Danish/English online dictionary I found, one interpretation of "Hagen Das" could be "Crook's Backhouse."

http://www.dicts.info/dictionary.php?k1=1&k2=23

Answer 1

Nope...just a made up name.

"Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother's ice cream business selling fruit ice and ice cream pops from a horse drawn wagon in the bustling streets of the Bronx, New York. To produce the finest ice cream available, he insisted on using only the finest, purest ingredients.

The family business grew and prospered throughout the 1930's, 40's and 50's, and by 1961 Mr. Mattus decided to form a new company dedicated to his ice cream vision. He called his new brand Häagen-Dazs, to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated."

http://www.haagen-dazs.com/coibrh.do

Answer 2

It's an American company started in 1961. The name is supposedly designed to sound european to make Americans think it's high quality.

According to Wikipedia: The closest real name to the fake Häagen is the Danish or Norwegian Haagen or Hågen; Dazs is a possible word in Hungarian due to the "zs" grapheme, but does not resemble any real name.

Answer 3

Hagen Daz

Answer 4

Häagen-Dazs is an American brand of ice cream, established by Reuben Mattus in The Bronx, New York in 1961.

The ice cream comes in many different flavors and is a so-called "premium" brand, meaning it is quite dense (very little air is mixed in during manufacture), and has a high butterfat content. It is sold both in grocery stores and in dedicated retail outlets serving ice cream cones, sundaes, and so on. The product is very popular.

Contrary to common belief, the name is not European; it is simply two made-up words meant to look European to American eyes. This is known in the marketing industry as foreign branding (see also Heavy metal umlaut). Mattus included an outline of Denmark on early labels to reinforce the Scandinavian theme. (Ironically, although Häagen-Dazs operates in 54 countries around the world, none of the company's 700 stores is in any Scandinavian country). Mattus was, however, a European immigrant to the US, originally coming from Poland.

The playful spelling devices in the name invoke the spelling systems used in several European countries. "ä" (an Umlaut) is used in the spelling of German, Finnish and Swedish languages (spelling, roughly, the vowels of "bet" and "cat", respectively), doubled vowel letters spell long vowels in Finnish, Dutch, and occasionally German; and zs spells the "zh" sound /?/ (as in vision) in Hungarian. None of these spelling conventions is used in pronouncing the name of the American product, which has "ah" as the first vowel, hard g, and a final "s" sound.

Häagen-Dazs was sold to The Pillsbury Company, now owned by General Mills, in 1983.

The source of this article is Wikipedia, the free encyclopedia. The text of this article is licensed under the GFDL

Answer 5

When i go to there stores i prefer ben & jerrys because last time i went to the haagen dazs store in washington d.c. i couldnt uderstand a word they were saying so i leeft with nonthing so yeah ben and jerrys all the way

Answer 6

Totally made up.

Reuben Mattus invented Haagen-Dazs in 1960, he choose the
name because it sounded Danish.

from: http://inventors.about.com/od/foodrelatedinventions/a/ice_cream.htm

Answer 7

i saw in a documentary some time ago i think the creator(s) said they made up the name - and it sounded good!

Answer 8

i'm taking a guess here and say it's the name of a person, possibly two people.

Answer 9

The name refers to a method used in processing egg whites.

Answer 10

I really tried but was unable to find the answer. I think is a city in Europe.