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I own a PC and networking troubleshooting business. I am an MCSA and have over 2 years experience making house calls. I service both small businesses and homes. I live in a town of about 35,000 people: Grass Valley, CA
The name of the business is Cummins PC Help. I am making T-shirts that my friends would like to wear to help advertise my business. I have no employees. It's just me.
Website is www.cumminspchelp.com if that would help you answer my question. Thanks!

2006-06-22 13:30:54 · 27 answers · asked by Matt Cummins 1 in Business & Finance Advertising & Marketing

27 answers

APPLICATIONsFILEs...oh my!
www.cumminspchelp.com
Phone Number
--------------------------------------------------------------
Got Problems ?
Call Cummin's P.C. Help
-----------------------------------------------------------
Errors can byte my Disk !
--------------------------------------------------
Network, Security, Windows,
Oh My!
----------------------------------------------------
Solutions for; Professional and Home P.C.s
-----------------------------------------------------------
Real Solutions, Real Fast
Cummin's PC Help
-----------------------------------------------------------
now, i ask you, if you choose a slogan from these answers, which is a lot cheaper than paying an advertising agent... will the chosen answer receive a discount for one PC help call??? ; )
Just Asking....have a good, and don't let the memory byte.
HEY! there's another one!
--------------------------------------------------------------------------------
Don't let the memory byte.
Call Cummin's P.C. Help

2006-06-22 14:27:32 · answer #1 · answered by 4mom 4 · 0 1

Google a bit for the definition of USP - Unique Selling Proposition.

There are different definitions, but the key is the word Unique - as in, nobody else can say what you say. The secret is you can get creative and "engineer" unique things into your business.

For example, an outrageous guarantee. "If I can't fix your PC in 2 hours, I'll buy you a new one"

Domino's pizza is the classic example: Hot Fresh Pizza Delivered in 30 minutes or it's free.

FedEx: absolutely positively overnight

More secrets: it's also important what you DON'T say. Domino's didn't say "it's good pizza" because it wasn't. It was nasty cardboard. But it was there on time. FedEx didn't say "delivered cheap overnight" because it wasn't. It was very expensive compared to all the alternatives. But it got there absolutely positively.

So let's look at an outrageous guarantee. Instead of just flinching and saying "that's impossible, I'll go broke" you should say "hmm... what kind of pricing and operational stuff would I have to have in order to make money with a deal like that?"

See? You start with crazy brainstorming, asking about the most painful thing customers hate about your competitors... then you solve that problem in an over-the-top way, and you engineer your business to support that.

When you have a real USP, you don't need a slogan, your business will be so different and remarkable that your customers will refer you and remember you.

There's more. check out dankennedy.com

2006-06-22 13:43:24 · answer #2 · answered by Anonymous · 0 0

CUMMINS PC HELP
Keeping You Connected

2006-06-22 13:38:02 · answer #3 · answered by Karma 2 · 0 0

Hi Matt, you are in a very competitive business as we are and should strive to stand out with your advertising.

How does "Fixing PC Problems for Real People" sound? it's off the cuff, but you want to market yourself to people that have minimal pc experience and troubleshooting know how.
(no charge by the way) ..lol :)

Additionally, f you need help with your Marketing in regards to your printing, copying and design needs do not hesitate to call us.
Free shipping within the continental U.S.

Thanks,
Nick

Alva Printing and Graphics Co.
tel.909.606.3435
toll.free. 877.225.2679
www.alvaprinting.com

2006-06-27 05:41:54 · answer #4 · answered by notw 1 · 0 0

Cummins PC Help. Because sometimes you need a geek.

or maybe...

Cummins PC Help. For the personal touch. (And on the back it could say "Not THAT personal, though." :P)

2006-06-22 13:47:02 · answer #5 · answered by onyxflame 3 · 0 0

Computer problems? I'm Cummin to Help!

2006-06-22 13:36:18 · answer #6 · answered by Peace 4 · 0 0

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2016-10-31 07:56:11 · answer #7 · answered by ? 4 · 0 0

how about a pic of a PC and some bugs scurrying about
with the phrase

"Got Bugs in your P.C."?
call Cummins PC Help

2006-06-22 13:34:43 · answer #8 · answered by Moma 7 · 0 0

Cummins PC Help: We don't do different things, we do things differently!

2006-06-22 13:34:04 · answer #9 · answered by Billy Talent 3 · 0 0

Keep your PC hummin' with Cummins

2006-06-22 13:32:00 · answer #10 · answered by every1lovesamixedgirl 4 · 0 0

fedest.com, questions and answers