primary and secondary.
primary you go do the research yourself. secondary you use stats already found by others.
cheers!
2006-06-22 09:01:19
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answer #1
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answered by lucifer devoison 2
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There are 2 types of market research - Primary and Secondary (some times called Field or Desk research).
Primary sources of research are materials created by the individual concerned and include things like questionnaires, polls, study groups, working parties etc. Its new and not sourced from some one or some where else!
Secondary research is information that pre-exists. It can be gathered from sources such as the Internet, books, newspapers, magazines, papers (professional), Government or even companies such as MINTEL who's business is gathering statistics on different industries, markets sectors of society.
2006-06-22 08:58:42
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answer #2
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answered by nickthesurfer 4
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Open and Closed Questioning.
Closed is Yes/No to validate a sponsors idea (eg hunting lobby or fast food ads ban).
Open is to get ideas on how usable a product is (did you like this ad, what did this ad mean to you, what do you think of this).
Actauly researrch can be:-
online random
online focus group
online sponsored group
telephone random
telephone focus group
telephone sponsored group
mailshot random
mailshot focus group
mailshot sponsored group
door to door focus group
door to door random
door to door sponsored group
street mugg: random
street mugg: specific groups
2006-06-22 09:03:33
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answer #3
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answered by moikel@btinternet.com 3
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The best tasting coffee is the one that you like the most. My personal preference is Jamaican Blue Mountain and second Hawaiian Kona. These are about $50.00 per pound. Not the kind of thing most people would want to get into the habit of. When I feel like splurging that's what I buy. Otherwise, I like Starbucks Organic Mexican.
2016-05-20 11:54:43
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answer #4
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answered by Anonymous
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Qualititative data which is asking for peoples opinions, and hard to collate...
Quantitative data which produces numbers which are easy to collate.
However, if its a dentention you are being threaterned with I am assuming your at a school age, in which case these answers are to advanced to give to your teacher... what is it you have to do other then an assessment??
2006-06-22 09:25:45
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answer #5
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answered by Im_Liverpool_Til_I_Die!! 4
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Hmmmm, elaborate, you mean to actually conduct the market research or actual types of market research
2006-06-22 08:55:09
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answer #6
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answered by cotton-candy 3
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Computer Aided Telephone Interviewing and Door to Door (don't know proper name for this on or if there even is another name)
2006-06-22 08:54:59
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answer #7
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answered by Anonymous
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I would use word of mouth (grapevine), or pose as a customer.
2006-06-23 05:30:19
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answer #8
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answered by Finkelplonk 1
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Qualitative and quantitative.
2006-06-22 08:57:36
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answer #9
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answered by shukuken 6
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