2006-06-20 20:50:41 · 22 answers · asked by omahapamela 3 in Cars & Transportation ➔ Other - Cars & Transportation
Think Small
William (Bill) Bernbach (1911-1982) was a notable figure in the history of American advertising. He was one of the three founders of Doyle Dane Bernbach. It could be argued that Bernbach, with his devotion to creativity and offbeat themes, "invented" modern advertising. The ad campaign he directed for the Volkswagen Beetle, including the headline "Think Small", is widely regarded as one of the best ever in the history of advertising.
2006-06-21 09:07:58 · answer #1 · answered by Country Boy 5 · 16⤊ 7⤋
"Think Small"
However, it wasn't for the launch of the Beetle, as it was already around when the slogan was created. The vehicle itself was introduced after World War II, and the famous campaign you mention wasn't until the 60s. It was merely to rejuvinate popularity in the vehicle.
2006-06-20 20:57:25 · answer #2 · answered by foxfire83s 3 · 0⤊ 0⤋
Think Small
2006-06-21 15:10:21 · answer #3 · answered by brgunner 2 · 0⤊ 0⤋
Think Small
2006-06-21 13:58:21 · answer #4 · answered by Anonymous · 0⤊ 0⤋
Think Small
2006-06-21 04:32:08 · answer #5 · answered by Anonymous · 0⤊ 0⤋
Think Small
2006-06-21 04:26:57 · answer #6 · answered by possum 4 · 0⤊ 0⤋
Think Small
2006-06-21 04:09:11 · answer #7 · answered by 69 GTO 3 · 0⤊ 0⤋
Think Small
2006-06-21 03:48:57 · answer #8 · answered by Ydol 2 · 0⤊ 0⤋
Think Small
2006-06-21 03:29:22 · answer #9 · answered by bucsandducks 6 · 0⤊ 0⤋
Think Small
2006-06-20 20:55:50 · answer #10 · answered by vincejacobi 2 · 0⤊ 0⤋
Think Small is correct for Radio Trivia!
2006-06-21 10:32:17 · answer #11 · answered by hydro72000 2 · 0⤊ 0⤋