How do I start my own SURFWEAR CLOTHING LINE? I know I will be buying my clothing from overseas.?

Question

I already have a company in S. America who will be making my clothing to my specs with my logos and designs. How do I get the name out and get it into stores?

Answer 1

The clothing industry, as you can well imagine, is a very competitive one. To succeed takes knowledge, patience, talent and a bit of luck. As far as the knowledge bit goes, I found some sources that will assist you further.

Associations may be a good avenue to explore as well. These organizations will address many of the thoughts, questions and concerns you'll inevitably have about the clothing industry as well as many you haven't anticipated yet. See the source box for some relevant links.

There's nothing quite like research – the more you know about the clothing industry, the better. There are plenty of free informational resources out there. Check the source box for links to articles.

Also, here are some book titles that may interest you:

* The Official Step-by-Step Guide to Starting a Clothing Line by Jay Arrington,
* The Business of Fashion: Designing, Manufacturing, and Marketing by Leslie Davis Burns
* Fashion for Profit (Revised Edition with Retail Chapter) by Frances Harder
* The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business by Mary Gehlhar

Hope that helps! I wish you much success & happiness in all your ventures!

Answer 2

You could try internet advertising. Look at what other companies are doing in your industry and that could help you establish your name. Try www.roxy.com, www.billabong.com,