In small towns, how do furniture stores stay open?

Answer 1

1. legacy multi generational branding is one possibility
2. an extremely high advertising budget to expand the customer base
3. low overhead, combined with zero OPM can allow firms with only a modest profit to be viable, as the owner often times gets greater value from the intangible efforts of ownership, rather than ROI.

Answer 2

people from other small towns that dont have furniture stores? either that or they break into peoples houses and steal their furniture so they have to go out and buy more