2006-06-19 20:41:57 · 4 answers · asked by Anonymous in Education & Reference ➔ Homework Help
A television commercial goes through five principal steps.
1 - Decide what is the best message to attract the interest of the "target audience." That means know who in the TV watching group will be the people the advertiser wishes to address, and how the subject of the commercial most effectively motivates that target group to do what the advertiser wants. This is the "strategy" of the commercial.
2 - Create the commercial in words and drawings. Before actually making it, the advertiser has to work out what words and images are wanted. This is the "creative" step of making a commercial.
3 - Asssemble all the things required for the commercial. Again, before it is made, there is a planning process so that the right props, scenery or shooting locations, music, actors and actresses, and other elements are arranged. If the commercial is an animated work, this is when the artists and other participants are given their work assignments to draw or build computer images.
4 - Shoot the commercial. One way or another, it must go onto film, video recordings, or be assembled in the computers. This can be a very long process or take a matter of hours. All the elements of this are very complex and take more space than we have here to discuss. this is the "production" stage.
5 - Edit the commercial. This is where the pictures, the sound, the text, the advertiser's identification, and other elements are all assembled. In a very complicated commercial, it can be a very, very long process. Even very simple and very cheap commercials require several hours to complete. This is "post production" processing used not just in commercials but any television or film project.
If you want to learn much more detail, you'll need to get some books about advertising and production.
2006-06-19 21:02:44 · answer #1 · answered by Der Lange 5 · 2⤊ 0⤋
To be honest, I don't think so
2016-08-08 00:52:45 · answer #2 · answered by Anonymous · 0⤊ 0⤋
Thankyou all for your answers and opinions.
2016-08-23 00:10:50 · answer #3 · answered by Anonymous · 0⤊ 0⤋
you are asking for too much information for anyone here to answer. think it thru for yourself.
2006-06-19 20:45:08 · answer #4 · answered by Anonymous · 0⤊ 1⤋