The paper has to be about introducing the product into another country and evaluating Demographics and Psychographics of that country. country suggestions?
Please help me - I'm stumped and need a place to start my research - Thanx
2006-06-16 18:40:34 · 2 answers · asked by ILoveHippos 1 in Education & Reference ➔ Homework Help
Fast food--like McDonald's--take your pick of the over 100 countries its in. You could compare how fast food is marketed here to who the target/market is there; what mealtime means, whether its convenience or "American-ness" that drives its appeal in that country, what the advertising strategy is based on that reflects the psychographics of that particular market and so on.
Consider this excerpt from a British newspaper article:
" I HAVE long had a thesis which finally brought me to Hamburger University at McDonald's headquarters, in Oak Brook, Illinois, to test out. The thesis is this: no two countries that both have a McDonald's have ever fought a war against each other.
The McDonald's folks confirmed it. I feared the exception would be the Falklands war, but Argentina didn't get a McDonald's until 1986, four years later. Civil wars don't count: McDonald's in Moscow delivered burgers to both sides in the fight between pro-and anti-Yeltsin forces in 1993.
Since Israel now has a kosher McDonald's, since Saudi Arabia's McDonald's closes five times a day for Muslim prayer, since Egypt has 18 McDonald's and Jordan is getting its first, the chances of a war between them are minimal. But watch out for that Syrian front. There are no Big Macs served in Damascus.
India-Pakistan? I'm still worried. India, where 40 percent of the population is vegetarian, just opened the first beefless McDonald's, but Pakistan is still a Mac-free zone. ..."
Good luck!
2006-06-16 19:54:20 · answer #1 · answered by shukuken 6 · 0⤊ 0⤋
try dr. pepper or pepsi. they both had issues years ago with other cultures. the slogans didn't go over well in england(dr pepper) and japan(pepsi).
also chevrolet tried to sel the nova in mexico except the name means no go.
hope this helps.
2006-06-17 01:45:52 · answer #2 · answered by dammage 2 · 0⤊ 0⤋