My friend has been in the interactive web industry for years and has been Art Director for an extremely well-received web-advertising company. He has been doing freelance work for the last few months and is thinking about starting his own company.
He's worked with large clients like Luxor in Vegas, Johnny Rockets, Anchor Blue, Easton Bats and many more but his problem now is that he insists he cannot approach those clients anymore since the work he did for them was through the agency for which he was working at the time.
Yet how can his idea for starting a company really launch without any huge client names that can be advertised?
He has so much credibility to his name, yet he cannot access it since those large clients he worked with are technically the "property" of the agency. How should he advertise himself?
He is extremely talented: http://www.duhoyi.com/
2006-06-16
11:00:12
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4 answers
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asked by
sugrsmtr287
2
in
Business & Finance
➔ Small Business
i'd appreciate answers from users who fully understand the dilema. a company in the web/ advertising world has two options for success. one is to get started early and the second is to have well-known clients. thats the only way to really be able to come across as a credible resource.
to put that much time, effort, and not to mention money into a start-up business is not logical unless there is already a willing audience to cater to.
2006-06-16
11:08:57 ·
update #1