What are some good marketing ideas that are cost effective for my new chiropractic practice?

Answer 1

Colleges and Universities often offer health fairs for their students. Students don't have much money, but the staff and faculty do. Call some schools (it'd be the student services office) and ask them to let you know when they are having their next fair.

Personnel departments of many businesses also offer wellness clinics for their employees. Do some research and find the places that offer benefits for "alternative medicine" because a lot of insurance still thinks of chiropractic services as alternative. But, some policies do cover it, so I'd target the companies that offer the benefit because if it's a covered service employees are more apt to take advantage of your services.

Answer 2

Have you thought about pay per click programs? The two biggest, I think, are Yahoo! and Google

A few resources – check out the sources box for links:

1) Create a blog pertaining to your field

2) Use Yahoo! Local & Yahoo! Groups – Be sure to read the TOS for each one!

3) Write articles pertaining to your field and/or expertise.

4) Advertise on Craiglist

5) Flyers & Business Cards - Who are your customers & where do they shop (e.g. grocery, home improvement stores, etc)? Post flyers where your customers frequent.

6) Word of Mouth -- Offer a great service & people will talk.

7) Mailers -- Send out coupons, specials, etc.

Also, consider signing up for an affiliate program. These programs enable you to advertise on other's sites (your affiliates) and once a sale is made to you, your affiliates & the program are paid a commission.

I listed a few handy sites & articles relating to marketing, promotion & advertising. Here are some book titles that are relevant:

* 301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies by Sam Decker
* Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget by Nancy Michaels, Debbi J. Karpowicz
* Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson
* Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson

Hope that helps! I wish you much success & happiness in all your ventures!

Answer 3

Oh, I can think of oodles of marketing ideas for you! Here are a few for starters:

1. Give seminars on back and neck pain and how chiropractic treatment can help. Do a demonstration during the seminars.

2. Network with personal injury attorneys, personal trainers, massage therapists and others who encounter people who could be your patients.

3. Set up a web site; it doesn't have to be elaborate. Put several free articles on it to establish yourself as an expert. The articles should be informative and educational, not self-promoting. (Use a freelance copywriter if you can't or don't want to write the articles yourself.) Put your URL everywhere--on your vehicle, all ads, your T-shirts (see #4 below), etc. Make sure the web site provides your office phone number, directions to your office, and a call to action (specifically what you want the person to do--i.e., call for an appointment).

4. Have some T-shirts printed with a phrase such as "Ask me about the wonders of chiropractic medicine." Wear the shirts as often as possible and ask your staff, family and friends to do the same.

5. Create brochures and business cards. Ask permission to leave them in places such as massage therapists' offices, gyms and health-food stores.

6. Not every business needs Yellow Page advertising, but I believe your business does because most chiropractors have Yellow Page ads and most patients probably look in the Yellow Pages first for this type of service. Spring for a display ad to attract attention and highlight the benefits you offer. This may be somewhat expensive, but is probably worth it.

7. Hold a special event in your office, such as a grand opening with refreshments, a seminar, or free evaluations. Write a press release and alert the local media (well in advance of the event). Promote the event with colorful signs, balloons, banners, etc. outside your office.

8. Offer discounted evaluations and/or treatments for new patients. Also offer discounts for any patients who refer new patients to you. Print up some nice discount coupons for this purpose, to make your offer memorable.

9. Make sure your business cards, brochures, ads, etc. state at least one benefit of your practice. Remember that people are more interested in benefits (e.g., less pain) than features (e.g., the latest X-ray equipment).

10. When you talk to someone about what you do, again focus on the benefits. Always give the other person at least three of your business cards--one to keep and two or more to give away.

11. Have a booth at every health fair you can find. Bring plenty of brochures and business cards, and perhaps some promotional items such as pens or notepads with your info on them.

12. Get to know the health reporters at your local newspaper. When you see names attached to an article that is generally related to health, it's okay to call or e-mail those reporters and introduce yourself and what you do. Offer to be interviewed if they ever need information that you can provide. You can even suggest some article ideas that would involve interviewing you. This may sound brazen, but it's business as usual for many reporters. They count on experts as resources...and if you come to them instead of waiting to be "found," all the better.

13. Teach a once-a-week class at your local community college on a topic related to your practice.

14. If any local radio stations do talk shows, contact them with some ideas for a show where you are the guest and the subject is related to your field..

Good luck, and happy marketing!

Answer 4

The postal delivery from americomm Direct marketing;your sale ads door to door within a 5 mile radius.that is to insure not alot of overhead spent to get the marketing done.And it is also close to home so it is reckongized

Answer 5

Giving away custom business promotional products is always a good idea.

They will give you a great cost-per-exposure pricing.

The average ink pen has 8 owners - now that's exposure.

Think of things that will be useful for your clients: ink pens, mugs, t-shirts, health brochures, tote bags, etc...

Make a lasting impression by giving to your clients.

Answer 6

Go to a local gym and see if you can offer a free "quickie" exam, possibly on different evenings so you hit the people who go mon, wed, & fri, and tues, thurs, & sat.

Visit some of the local union halls and offer to give a free seminar on proper movements while lifting etc.

Answer 7

What have you done so far? Have you placed an ad in the paper or phone book? What about a radio spot?

Can you give more details of what you're looking for?

Answer 8

you need to build an email list ( client list ) set up hire someone to do the email marketing of this list and get a website built.
that's for starters

Answer 9

A banner or add that says "Do you need backing?" in the business section.

I am just joking but you never know what might work.

Answer 10

Some give a free first visit and x-rays, but you'd pay for the treatment.