Opinions on effectiveness of Mass Mailed Coupons?

Question

ie. Super Coups, Money Mailer etc. If you have used them what is the response ratio? (12:10,000 etc.) What problems have you encountered using this advertising method?

Answer 1

Actually, you'd be amazed as to how many people will only buy something if they have a coupon for it. Also, if the coupon makes a similar product to the one you use cheaper, most people will try the other. For smaller business, this becomes less effective due to printing, supply and mailing costs outweighing the effectiveness.