How do I create an effective frequent buyer program for my business?

Question

Business is high end gift items. Specifically cake and fresh flowers along with designer dishware.

Answer 1

YOU CAN SET UP A MINIMAL % DISCOUNT TYPE "CARD"....
LIKE A 10% OR 15% DISCOUNT CARD....AND DISTRIBUTE
IT OUT TO ALL YOUR CONSTANT / REGULAR CLIENTELE....AND REFRESH THE CARD AND YOUR CUSTOMER-LINE ONCE A YEAR......

YOUR CUSTOMERS MAY "MOVE-ON" FROM YEAR TO YEAR
AND YOU DON'T NEED TO CARRY THEM ON YOUR RECORDS.....

YOU CAN ALSO....SET A %-TYPE DISCOUNT CARD, THAT YOU CAN MAKE "ONLY "FOR YOUR CORP. TYPE BUSINESSES........AND HAVE THE "UPPER-ECHELON" MGT.
HEADS TOO HAVE THE "DISCRETION" TO PASS OUT TO THE PEOPLE THAT THEY SEEM FIT TO HAVE THE PRIVILEGE[S]....OF THE "BUSINESS-DISCOUNT" THAT'S AVAILABLE THROUGH YOU.....
YOU'LL BE ABLE TO PULL BUSINESS FROM BOTH ENDS..
GOOD LUCK ......
PLUS ...REMEMBER THAT YOU'LL ALWAYS HAVE "SOME" WELL EARNED........"WRITE-OFF"......WHEN TAX-TIME ROLLS AROUND..........

Answer 2

Ther are many things to do and many ways of doing it, but since you are new to this, start small. Give coupons to get a percentage off the next buy or create callenders that gives some discount every single month. Vary the rate of discount. Weaker months give larger discounts. You can give six freshly cut flowers for free if the high end dishware bought is expensive. It has to be attractive but you must not be a looser in this either, the deal is to encourage you to get more sales by givng a little more than usual but not giving all. Study you items, study your sales and see what you can afford to give. After planning, jump into action! Creating an effective frequent buyer progam is a good way to maintain business and or increase business.

Answer 3

Betty,

Actually need more information to really help you - there are many types of frequent customer programs - it depends on what you want your end result to be.

There are anytime purchase discounts, monthly or quarterly discounts, free product...special items just for frequent buyers...there are a lot of ways you can go with this.

You can use discount cards, mailings, point of purchase flyers, phone solicitations...

feel free to e-mail me if you would like and I can help you out.

Answer 4

I work in a casino in the promotions dept. We track our players via a card that they use in the machines, then we are able to swipe the card at the promotions counter, view their tracked play, and issue them comps, etc. Talk to your register people ( like Micros ) to see if you are able to do this. You could swipe their card at the time of their purchase, and keep track of how much they are spending in your store. It could even double as a gift card since you could put set amouts of spendable cash on the card as they hit specified "tiers". If not, use the sub sandwich type card and a unique stamp with your company logo on it to track purchases. Good Luck!

Answer 5

Create a punch card with business cards.

Mine have a coupon on the back.

Answer 6

I would like to just say that you should be focused on your buyer requirement, which is not only related to product but also provide services free of cost. your customer is your asset, so consider any buyer that he is special buyer, whether he buys or not, I am just telling to you, you can start any program, but the way of your successful program to consider the importance of buyer ( not in the form of profit but in form of relationship)........

Answer 7

get a punch card when the card is punched give 50% off 1 time

Answer 8

giving discount on your newly n special products.discount card points but never forget the quality of sevice