I work for a pizza restuarant & Im running out of ideas for marketing. What would attract you to a pizza joint

Answer 1

Do pizza by the slice along with a small bowl of salad. A local company here does that and the families come in by the drove.

Answer 2

Great-tasting pizza is the most important. You might test market some new pizzas that aren't on the menu. Give a slice to everyone who orders a pizza and ask them for feedback. If you cannot get feedback, offer free food (at a future visit) for those who give you feedback, good or bad.

Catering to the corporate/business crowd is a great way to make sales without the customer coming to your restaurant. If you're in a decent location, market to local businesses. Also market to hotels within easy driving distance and offer free delivery (if you have delivery already).

Whatever you do, try it for at least 1-2 quarters and measure the results vs. previous years at the same time. It'll give you a good feel for what's working and what's not. And don't be afraid to make mistakes. Be bold in trying something new!

I wish you well in your endeavors.

Answer 3

It depends on your marketing demographics. What type of crowd do you cater to?

One successful restaurant is Pizzaiolo. It opens for dinner at 5:30 p.m. The line of patrons starts forming around 5 p.m. Their reputation is built on authentic pizza with quality ingredients. They offer great salads, great pasta dishes, and a fine wine list. They have a specially built wood burning oven.

The decore contributes to a fine dining experience although the atmosphere feels homey.

Still another successful place is Zachary's pizza. They are always packed. They specialize in stuffed or Chicago style pizzas. You can take and bake their pizzas or eat in, while enjoying a nice salad. They are also known for quality ingredients.

If your pizza restaurant is more of a take out type of place, then you may consider offering some type of promotion, such as 2 for 1 specials on a given night. Distribute those doorknob flyers that lists your specials. Play up the quality ingredients you use. What makes your pizza unique? Why is it better than a large pizza chain's pizza?

Also, consider your crowd. Do they want quality ingredients? A fine dining experience? Or a place that is comfortable to hang out in?

Ask yourself: What kind of dining experience are you offering your patrons? What type of place would you like to eat in?

I guarantee you, if you create a space that you like, there will be other people who find it enjoyable, too.

As for what attracts me to a pizza joint, it depends on what experience I am wanting. Sometimes I just want a take away pizza. Then I want good, solid pizza with a satisfying crust. This means I avoid the large chains that advertise fast delivery. I go for quality, even if I have to go pick the pizza up.

If I have guests, I might buy a take and bake from a place like Zachary's so that we have something special.

If I want a nice evening out, I'd go to a place like Pizzaiolo to enjoy the wine, a good salad, a great thin crust pizza, and a lively, friendly atmosphere.

hope this helps ...

Answer 4

To be honest you have to ask
1) who are my clients.
2) Where am I located? (college area, elderly, surburban urban)

After you have answered that.....
I personally get fliers in the mail all the time and the ones with the good coupons especially Sub, pizza, wings together I put up on the fridge and order there.

So try mailings, also you could got to any area apartment buildings and leave a few fliers near the mail box.

I have seen many local shops hang door fliers. You can canvas the local neighborhood that way and avoid the post office.

Then try to have some unique pizza's not to mention funky names for them Example T-Rex is a local pizza here with Ham, Bacon, Pepporoni, Sausage, ground beef, and chicken.

Answer 5

Try to come up with new offers every week - say for the current football season, you can offer free extras/ buy 1 get 1 free along with free delivery before the match begins. Or give some extra savings for father's day.

Also, if you have a large ethnic population you can also try to come up with new combinations to match their tatstes - here in London for example, they have a large Indian population, so many pizza guys offer 'tandoori' chicken pizza or 'chicken tikka masala' pizza or even vegeterian Indian style.

Thirdly give some free offers during non- rush hours - say between 3-5, when the crowd is less, you can offer free drinks or other extras.

Answer 6

I love to go to "Hooters", maybe hot wings would work for you too.........


Really though, I worked at a pizza joint too and I created a BBQ pizza for the owner.....I mixed BBQ sauce and Pizza Sauce 1 to1 then mixed Mozzarella and smoked cheddar 2 to 1 and topped with sliced pre-cooked chicken breast,sliced bratwurst, red onions, yellow and green bell peppers, and then topped with fresh tomato slices after it was cooked. We made a couple and handed out slices on the street on a busy Saturday...people flocked into the store that day. Honestly it was the biggest sales day he ever had. We had to run to the local market to get more BBQ sauce. The owner actually gave me a hefty check for the recipe. Now that I am older, you get it for free.....Good luck and I hope your results are just as good.

If that doest work, get an incredible arm flailing, arm waving inflatible tube man................

Answer 7

I like pizza hut pizza's. But I don't patronize ours as much, as they do not offer DELIVERY! Also, I prefer a much better salad bar selection than the current one they offer, needs improvement. The price could be a bit more competive with the coupons like the 5-5-5 deals at Domino's.

Answer 8

I work at a local pizza place and I can tell you our marketing strategies and popular deals that we provide our customers.
Door hangings around the area every day on different streets every day. Inside the bag we provide a flier with coupons and our monthly special as well as a short listing of items on our menu along with our buisness name, address, and phone number.
Hand out menus to local hotels for display in their lobbies.
Free promotional pizzas for local buisnesses, one pizza per buisness per week or so, usually a large one topping.
Buy one get one free of equal value (in pizzas) one day a week.
Some form of buffet, at least once a week.
Slices offered at lunch for around a couple bucks a slice, price varies depending on whether or not it is a regular or specialty pizza.
A game room with games (played with tokens) and prizes to win in exchange for tickets.
Birthday party package deals and boy scout packages bring in lots of money.
Standing outside wearing a pizza costume and walking down the street carrying a sign aparently attracts attention as well.

Answer 9

Buy large pizza's and get one regular size pizza for free.
or Now in one pizza you can enjoy the taste of two pizzas like for example 4 slices of peperoni and 4 of fajita.

Answer 10

Predictability!

Consistently good pizza, consistently good service.

If you're 'running out of ideas' for marketing, is it possible that your potential customers think you've been constantly reinventing yourself? (Giving them a reason to go where they can know what to expect?)

Worse yet: Is it possible that all your good marketing is being negated by mediocre (or bad) customer experiences, giving them no reason to return? No amount of marketing will ever cancel out negative word of mouth! Maybe that has nothing to do with your problem, but it never hurts to re-examine the basics. One dirty fork can drive away an entire family (& possibly their friends) for years.

Anyway, assuming you've got the fundamentals down: Go back to the best (or possibly the most simple) marketing idea you've had, and stick with it. As one of my marketing gurus once wrote: 'I'm sick of hearing your ads,' usually means 'It makes me mad that I can't ignore you.'