What is Grass root marketing?
2006-06-15 12:47:21 · 3 answers · asked by Anonymous in Education & Reference ➔ Homework Help
All grassroots really means in this context is something unconventional that allows your brand to meet your customers where they live and work -- as contrasted with advertising, which depends on mass media to reach them.
Some examples of grassroots marketing:
word-of-mouth campaign
stunt marketing
event marketing
Hope this helps!
2006-06-21 11:27:10 · answer #1 · answered by extremenerd 7 · 2⤊ 0⤋
grass roots marketing, is when a product or service is advertised via word of mouth, rather than through a centralized marketing agency or campaign
2006-06-15 12:51:31 · answer #2 · answered by SolMan 5 · 0⤊ 0⤋
Marketing mostly by word of mouth, and not using mainstream methods or technology.
2006-06-15 12:51:15 · answer #3 · answered by billyidolrules 3 · 0⤊ 0⤋