case in point: reebok road Lite premier, 1st version, wom all kinds of awards, put Reebok back on the map. they UPDATED it, IT STANK!!
2006-06-15 07:38:50 · 12 answers · asked by turtle girl 7 in Sports ➔ Other - Sports
Nike Exxelerator, great shoe, hard to find, classic gray blue color in women's, good support, great wearing. The reason they changed the mesh and the stitching, so they wouldn't be forgotten, oh, then they decided to change the name to compete with other shoe companies monikers, bought a pair every year for three years straight then they disappeared. Haven't owned a pair of Nike's since
2006-06-15 07:42:40 · answer #1 · answered by Melissa B 4 · 1⤊ 0⤋
Kinda a "duh" question! Sneakers are now 80% fashion statement, and only 20% sports shoe. Nike (to name the biggest 'culprit') has found that sales continue to go up each time they introduce a new shoe. This is especially true in the urban, black, youth market, where the shoe you wear is the most important fashion statement you can make, short of your gang colors (if a member). By bringing out new shoes, with highly dubious new technology, they can continue to drive sales with their aggressive marketing.
Did you know there are even Nike shoe collectors out there, one of which has over 200 pairs of pristine, never worn Nike shoes? Not to mention other company's products. Even the movie, "I Robot" featured the main character's "vintage" shoes, very prominently.
2006-06-15 07:49:58 · answer #2 · answered by Harry M 1 · 0⤊ 0⤋
The shoe may be fine but the the company updates their technology and places the shoe back on the market. I have the newest addition of the Brooks and now they have more stability.
2006-06-15 08:52:34 · answer #3 · answered by ERad 2 · 0⤊ 0⤋
I think it is because other companies are coming out with new shoes all the time to keep up in the competition they need to update and what is better for sales than the word "NEW"
2006-06-15 07:58:52 · answer #4 · answered by Anonymous · 0⤊ 0⤋
updated allows them to market it better, you may need to try several different styles to find one that works best for you, that helps to generate sales, but in the USA athletic shoes are worn for more than athletic events. They are fashion accessories. I wore one particular type of shoe for years, I bought several extra pairs, but now i am shopping for a replacement and have bought a 1/2 dozen pairs trying to find one that was as comfortable. They definitely are getting the money from me.
2006-06-15 09:22:34 · answer #5 · answered by vickie32091 3 · 0⤊ 0⤋
Because they are good for YOU, and they were probably not selling fast enough. Despite awards, etc. marketing appeals are constantly changing and keeping abreast if not ahead of others. Have you asked Reebok your question?
2006-06-15 07:43:27 · answer #6 · answered by delores7faith 1 · 0⤊ 0⤋
i think to experiment. personally i like my trainers and actually get the same stlye every time i need new shoes, but there are people who like to try differnent shoes.
2006-06-15 07:43:15 · answer #7 · answered by stuckinthestates 2 · 0⤊ 0⤋
I agree it is about the money and the words "New" and "Improved" do sell to most people.
2006-06-15 08:14:03 · answer #8 · answered by rranderson1968 4 · 0⤊ 0⤋
That's what shoe companies do.
2006-06-15 07:42:09 · answer #9 · answered by DEF z 2 · 0⤊ 0⤋
Money
2006-06-15 07:40:41 · answer #10 · answered by watchoutnowgoodgod 1 · 0⤊ 0⤋