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2006-06-13 02:40:58 · 10 answers · asked by bennyjr 1 in Business & Finance Advertising & Marketing

10 answers

Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another. It is most prominently seen in connection with films, usually those in current release and with television shows oriented towards children.
Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, who then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image.

2006-06-13 02:47:57 · answer #1 · answered by Anonymous · 2 0

Define Merchandising

2016-09-30 09:27:50 · answer #2 · answered by ? 4 · 0 0

Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another. It is most prominently seen in connection with films, usually those in current release and with television shows oriented towards children.

2006-06-13 02:42:42 · answer #3 · answered by Shep 5 · 0 0

The hard cold facts are that the store pays for merchandise and whether it breaks, spoils, or is stolen there is no profit and those loses must be absorbed by the products that are sold. Each store keeps records of shrinkage, that is the loss of a product that is not sold for a profit. The amount of shrinkage dictates the sales price so the store will not lose money.

2016-03-27 02:25:31 · answer #4 · answered by Anonymous · 0 0

Definitions of merchandising on the Web:

* the management of stock in supermarkets and other non-specialist sales outlets in order to ensure the display of the fastest selling titles.
www.publishers.org.uk/paweb/paweb.nsf/0/AB6267C37C470E1480256AD80057F556

* trading in a range of goods. Promoting the whole range of goods that are sold in a business.
www.smallbiz.nsw.gov.au/smallbusiness/Resources/Business+Tools/Glossary+of+Business+Terms/

* The practice of selling and using timber for its highest value product possible.
www.calforests.org/glossary.html

* activities designed to promote in-store sales, including shelf layout, counter cards, mobiles, point of purchase displays, events, etc.
www.garyeverhart.com/glossary_of_advertising_terms.htm

* Non-filmic goods which are released under the film's theme, such as toys, T-shirts and posters.
www.geocities.com/Hollywood/Set/6058/glossary.html

* novelty items for sale such as "house" chinaware or glassware may be considered
www.asiacuisine.com.sg/about/pkh/extra/hospitality/hospitality_concepts.html

* selling: the exchange of goods for an agreed sum of money
wordnet.princeton.edu/perl/webwn

* Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another. It is most prominently seen in connection with films, usually those in current release, and with television shows oriented towards children.
en.wikipedia.org/wiki/Merchandising

2006-06-13 02:45:24 · answer #5 · answered by jen_seemore 4 · 0 0

The art of presenting and displaying your merchandise to the public for potential sales.

2006-06-13 02:43:21 · answer #6 · answered by WC 7 · 0 0

merchandising's the art of selling merchandise by meeting the demand of the buyer with the seller's merchandise via service, quality of item, and competitive pricing.

2006-06-13 02:50:38 · answer #7 · answered by samtaft2004 1 · 0 0

The promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies

2006-06-13 02:43:21 · answer #8 · answered by conz84 2 · 0 0

product placement in movies...wonder why is carrie from sex and the city using apple laptop?

2006-06-13 02:44:37 · answer #9 · answered by marikuska 3 · 0 0

it depends. but usually it's product placement in a retail shop.

2006-06-13 02:42:35 · answer #10 · answered by Anonymous · 0 0

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