2006-06-07 19:24:18 · 4 answers · asked by singing_f00l 2 in Business & Finance ➔ Advertising & Marketing
Basically, yes.
Because it IS free.
And it has a higher likelihood of generating more sales than other forms of advertising.
Or, it has the best return on the least investment.
2006-06-07 19:31:11 · answer #1 · answered by nickipettis 7 · 1⤊ 1⤋
Word of mouth is great but word by click gets to more people. How many emails do you get that were forwarded from someone?
2006-06-08 13:59:47 · answer #2 · answered by Looking Up 5 · 0⤊ 0⤋
yeah, i took a media class and a lot of companies dont advertis they just use word of mouth. a company like a&f dont spend money advertising since there t-shirts has the name of the company on it and a lot of people talk about a&f, thats how a&f has become so popular, because of word of mouth!
2006-06-08 02:29:41 · answer #3 · answered by calgirl22 2 · 0⤊ 0⤋
Yes....and No
Yes - cos its really powerful and effective
No - cos its out of your control, therefore you cant really depend on it, measure it etc except in the most abstract way.
Its not really something you can practice (altho' trendy agencies tell me they do - sponsoring trendy people to talk about them in positive way) But I reckon that just BS (would you trust total strangers wittling on about product X) and go the way of adverts on belly buttons and store floors.
2006-06-08 08:57:36 · answer #4 · answered by robert m 7 · 0⤊ 0⤋