what is the definition and nature of mass communication?

Answer 1

Communicating to a lot of people at once. In the day and age of the Internet, that definition has changed considerably. For instance, this question and answer could be considered Mass Communication. It used to be that most "mass communication" was controlled by big companies.

Try this link for basic info:

http://en.wikipedia.org/wiki/Mass_Communication

Answer 2

Nature Of Mass Communication

Answer 3

Mass Communication is the term used to describe the academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media.