what has ben the branding strategies of cadbury's for the past decade?

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what has ben the branding strategies of cadbury's for the past decade?

2006-06-05 19:22:06 · 2 answers · asked by ashtre2000 5 in Business & Finance ➔ Advertising & Marketing

2 answers

cadbury has changed its marketing strategies continously. earlier it use to target kids than as that was a success it started targeting youth and showing how happy one can be by eating chocolates and than it started targeting all age group . Now its latest strategy is to encourage people to have chocolates as a celebration. Thats all i know

2006-06-06 03:15:57 · answer #1 · answered by kirti g 1 · 4⤊ 0⤋

Shoudn't think its been the same - you can hardly survive in the competitive world today with the same strategy for 10 years. So guess you mean what have been their strategies and that i dont know, sorry. I know the confectionary market is very difficult.

2006-06-05 20:15:56 · answer #2 · answered by robert m 7 · 0⤊ 1⤋