關於(Consumer behaviour) 既英文問題?...(急)

Question

(Freudian Systems)
ID: toward immediate gratification. Selfish $ illogical (without regrad to consequences)
-Pleasure principleSuperego: our conscience-Internalizes society's rules
-Prevent the id from seeking selfish gratifEgo : balance between id and superego-Reality principle(Freudian Systems) (Cont'd)Marketing implications-Unconscious motives underlying purchases-Symbolism in products to compromise id & superegoSports car as sexual gratification for men,Phallic symbols

Answer 1

（佛洛伊德系統）
ID（自我）:傾向於即時的滿足。自私和非邏輯的（不理後果)，以快樂為準則。
Superego(超我）:我們被社會準則內化的良知，防止(id)自我尋求自我的滿足：平衡自我與超我的現實原則（佛洛伊德系統）（繼續）市場含意－非自覺行為搆成購買象徵性產品去妥協id(自我)和超我。如運動車是為男性的性滿足，陰莖的象徵


2007-03-14 12:39:42 補充：
不是非自覺行為，而是非自覺動機

2007-03-15 09:50:16 補充：
運動車可譯跑車更為貼切