2007-01-18 04:30:21 · 6 réponses · demandé par Thomas B 1 dans Entreprises et finance ➔ Publicité et marketing ➔ Publicité et marketing - Divers
POS-A ((point of sale advertising))
2007-01-21 09:50:16 · answer #1 · answered by g11c 2 · 0⤊ 0⤋
BTL = below the line (vs. ATL = above the line). BTL c plutôt les activités hors médias (sampling, street mkg ...)
PLV = POS material (Point Of Sales Material)
2007-01-19 06:25:17 · answer #2 · answered by mkt 1 · 2⤊ 0⤋
Je confirme la réponse de notre ami(e) MKT
PLV = POS (Point of Sale) advertisement
2007-01-20 13:39:24 · answer #3 · answered by techiethinker 2 · 0⤊ 0⤋
BTL
2007-01-18 12:36:50 · answer #4 · answered by Mehdi K 4 · 0⤊ 1⤋
Publicity on the spot of sales (littéralement)
ou bien : advertising on the spot of sales.
2007-01-18 12:47:49 · answer #5 · answered by polyconseils 7 · 0⤊ 2⤋
PUB ! = publicité ,(caractère public ="public nature ")
2007-01-18 12:43:48 · answer #6 · answered by Cochise 7 · 0⤊ 2⤋